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SEO Ranking Factors – 2013

Friday, October 11, 2013

How do well-positioned pages rank on Bing?What distinguishes them from lower ranking pages? And what are the differences between Bing and Google?

You can find the most important factors in overview of all rank correlation coefficients. These are all the factors that have analysed and consider relevant.


Ref: http://www.searchmetrics.com/en/white-paper/ranking-factors-bing/

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Top Brands Automatically Rank Higher on Bing as well as Google

On Bing, as on Google, pages from top brand web sites seem to have an automatic advantage which means they rank in the top search results positions. And content quality, social media signals and backlinks are all associated with pages that rank higher in searches. While only about a quarter (24.7%) of web pages (URLs) that appear on the first page of Bing's search engine results are also included on the first page of Google.

Five other key findings from the study for rank higher are:
  1. Top brands rank higher on Bing as well as Google: Brands seem to automatically rank higher in Bing searches in the same way as they were found to do on Google in Searchmetrics' previous study. However Google's algorithm seems to be a little more effective at identifying brands and separating them from non-brands.
  2. Backlink numbers are closely linked to higher rankings on Bing: In Bing search results (as with Google) the number of backlinks remains very closely connected to how the page ranks. And while both Bing and Google try to reward pages that have a profile of backlinks that looks natural, Bing seems less rigorous about this than Google.

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