Digital Marketing Strategies that will Boost you Business

Digital Marketing Strategies that will Boost you Business

• Goal Setting: Digital marketing is a great way for small businesses to prosper. Starting with a solid goal in mind greatly increases your chances of success.
• Creating a Marketing Funnel: From guest visitor converted into a lead. The most successful businesses have an effective marketing funnel in place. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
• Call-to-action: A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. An effective CTA results in more leads and conversions for your website.
• Offers & Discounts: The idea behind to generate leads is to provide offers and discounts. Poeple are more eager as they are looking for offers and discounts. They will fill up the form to avail the the offers and you will get lead that can be converted into a customer or buyer.
• Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality content
  • Keyword strategy
  • Website optimization
  • Social media

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SEO Tools for Digital Marketing

Digital marketing is one of the best way to generate sales and marketing through online. For digital marketing tools are very important for preparing for startegies. Some of the very useful digital marketing tools that most of SEO consultants and analysts use to complete a complete SEO audit and to do their everyday jobs.

1. Google Insights: Use Google Insights to see if your keywords are gaining or losing popularity over time. 
2. Screaming Frog: Screaming Frog is a great tool that gives you a quick overview of your site. It has both free and paid version (approx. $165 per year).
3. Xenu: If you do not want to spend $$ on Screaming Frog, you can opt for Xenu. It’s FREE.
4. Excel: Excel should be your best buddy. You could opt for alternative: Google Docs.
5. Opensite Explorer: Opensite is a Moz tool (both paid and free) used to analyze backlinks.
6. Sequel Pro: This is also used to analyze large amounts of information, similar to MySQL, but more user-friendly.
7. Majestic SEO: Another backlink tool (both paid and free).
8. Ahrefs: This is another backlink tool (both paid and free).
9. Similar Web: This is a web ranking and competitive analysis tool. It provides web activities for a specific domain you type in.

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Importance of Digital Marketing

Digital marketing is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Soon all other traditional marketing forms will disappear as digital marketing will replace them altogether.

While some generations will no doubt lament the loss of paper newspapers, books and old fashioned communication methods, new generations who have grown up with internet and mobile phones are already embracing the brave new world of digital consumption.

Digital marketing methods are faster, more practical and versatile than the old traditional ones. Technology has put business in the digital age.  Some of the most common forms of digital marketing are:

•     SEO
•     Blogs
•     Internet banner ads
•     Online video content
•     Pay-per-click advertising
•     Email marketing
•     Social media marketing (Facebook, LinkedIn, Twitter, Tuenti, Pinterest, Tumblr, G+,etc)
•     Mobile marketing (SMS, MMS, etc)

Now let’s highlight some of the key reasons of using digital marketing:

• More affordable than traditional marketing. An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach a wider audience in any part of the world.
• Easier to track results. With a wide range of analytics and data we are able to analyze our own marketing campaigns and find out how the campaign performed and how it can be improved. Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly.
• The number of consumers. According to a study of UK National Statistics more than 82% of UK adults went online in the first three months of 2011.

It is clear that the digital age has arrived and it’s time for those who have not yet adapted to the new way of marketing, to open themselves to the new way of interaction.

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Google “Pigeon” Local Search Algorithm Launches

Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map Search and Google Web Search.

We are naming this algorithm update the Pigeon update, for more on that, see our post over here.

The algorithm is more tied into the traditional web search ranking signals, including search features from the knowledge graph, spelling corrections and other search features. Google also said there were relevancy improvements to distance and location ranking.

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What is Ad Trafficking?

Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced.

In the online advertising context, ad trafficking refers to the process of technically setting up an ad campaign.
The ad trafficking is performed by an ad trafficker on the ad server and can be done after receiving IO and creatives.

Different elements are set up in the ad server interfaces for trafficking:

• creative placements on the site or network
• targeting options
• campaign dates
• capping
• impressions or click volumes
• CPM or CPC for automated invoice edition
• access to campaign report for agency and advertiser

An ad trafficking specialist will work closely with a client to develop an effective advertising campaign that often is based on identifying the type of ad formats that are most likely to attention from the consumer demographics the business is targeting.

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How Google Calculate Quality Score

Every time someone does a search that triggers your ad, Google calculate a Quality Score. To calculate this Quality Score, Google look at a number of different things related to your account. By improving the following factors you can help improve your Quality Score:

• Your keyword's expected clickthrough rate (CTR): The expected CTR is based in part on the keyword's past CTR, or how often that keyword led to clicks on your ad
• Your display URL's past CTR: How often you received clicks with your display URL
• Your account history: The overall CTR of all the ads and keywords in your account
• The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
• Your keyword/ad relevance: How relevant your keyword is to your ads
• Your keyword/search relevance: How relevant your keyword is to what a customer searches for
• Geographic performance: How successful your account has been in the regions you're targeting
• Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
• Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices

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Host Partner Sites to Get Instant Approval Google Adsense

Google Adsense program aprove Adsense with host-partner sites. Google has given approval to those websites as host partner which has more than 100,000 daily visits. You can use below given websites to approve Google Adsense:

1. YouTube.com
2. Blogger.com
3. Hubpages.com
4. Docstoc.com
5. Squidoo.com
6. Newsvine.com
7. Suite101.com
8. Kongregate.com
9. Yousaytoo.com
10. Stockvault.com
11. Devilsworkshop.org
12. Digitaljournal.com
13. Shoutmeloud.com

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Twitter Redesign - A Whole New Look Your Twitter Profile

Twitter unveiled the first sign of its much awaited new design on Tuesday, to a near-universal reaction that it looked just like Facebook.

The new account pages, dominated by a large strip photo like a Facebook profile, are designed to make Twitter more accessible to a broader audience and so boost a slowing user growth rate. The New design will be even easier more fun to express yourself through a new and improved web profile.

The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more.

Here are main features:

• Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
• Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
• Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Reference: Twitter

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How to Know SEO Agency is Helping or Hurting Your Business

• An SEO agency might be able to provide in the first few weeks or months of a contract:
• An SEO audit of your site
• An analysis of your site’s link profile
• Optimized content on your site
• Articles with links to your site that are being or have been published on other sites
• An SEO agency that’s doing good stuff is going to need your help. You’re the site owner, so they might ask you for the following:
• Editor or admin access to your CMS
• View or admin access to Google Analytics
• Access to Google Webmaster Tools
• Access to social accounts
• A list of target keywords
• Past audits/penalties/work
• If an SEO agency is not asking you or telling you to do certain things, it’s a sign that they are up to something suspicious — either that, or doing nothing at all.
• The best SEO agencies view their relationship with you as a partnership. In order for you to be successful they will make important recommendations.
• If an SEO agency is not share their techniques and trying to avoid by explaining below given reasons, it means SEO agency are performing scam:
• As an SEO firm, our efforts on your behalf must remain confidential.
• Due to the nature of the industry, we’re not permitted to disclose our practices.
• Well, we do a variety of things, but it involves basically optimizing your site for search engines.
• Tons of things. It would take me too long to explain.
• I am not sure exactly, but I will get back with you.

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New Title Tag Guidelines & Preview Tool

Google's recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool.

Title tag preview tool (2014 edition)
Pardon the reverse order of this post, but we wanted to put the tool first for repeat visitors. Just enter your title and the search query keywords (for highlighting) below to preview your result in the redesign:

Enter Your Full Title Text:

Enter Search Phrase (optional):

I'm really happy for you, and Imma let you finish, but Beyonce has one of the best

www.example.com/example

This is your page description. The font and size of the description has not changed in the latest redesign. Descriptions get cut off after roughly 160 characters ...

Note: Enter keyword phrases as natural queries, without commas. This preview tool only highlights exact-match text (not related concepts) and is only intended as an approximation of actual Google results.

How the redesign impacts titles
Google's redesign increased the font size of result titles, while keeping the overall container the same size. Look at the following search result both before and after the redesign:



The title on the top (old design) has a small amount of room to spare. After the redesign (bottom), it's lost six full characters. The old guidelines no longer apply, and so the rest of this post is an attempt to create a new set of guidelines for title tag length based on data from real SERPs.

Full Post Source: moz.com

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List of Websites to Make Money Online

If you are an Internet Seavy and interest to earn or make money online, I am sure listed below websites and networks will help you to make money:

• Cost Per Click (CPC) Ad Networks: Cost Per Click network pays you each time a user clicks on your ads.
  • Google AdSense
  • Yahoo! Bing Network (powered by Media.net)
  • Infolinks
• Cost Per Mille (CPM) Ad Networks: Cost Per Mille network or simply a Cost Per Impression network pays for every 1,000 page views that you generate
  • Advertising.com (by AOL.com)
  • Burst Media
  • Casale Media
  • OpenX
  • PulsePoint
  • Technorati Media
  • Tribal Fusion
  • ValueClick Media
• In-Image Ad Networks
  • GumGum
  • Luminate
• Pop Under Ad Networks
• InfinityAds
• Cost Per Action (CPA) Affiliate Networks
  • Commission Junction (CJ)
  • LinkShare
  • Neverblue
  • PeerFly
  • ShareASale
• Cost Per Sale (CPS) Affiliate Networks
  • Amazon Associates
  • ClickBank
• Sell Ads Directly to Advertisers: You can always sell ads directly when someone wants to buy a banner ad, or text links, or even a sponsored post on your blog.
  • BuySellAds
• Automated Affiliate Marketing: Joining these networks you’ll get access to thousands of affiliate programs without applying individually and you don’t have to manage any affiliate programs or links or anything as they offer a centralized reporting as well.
• Skimlinks
• VigLink
• In-house Affiliate Programs: You can use the affiliate links while promoting their products and they’ll pay you for referring new customers
• Bay Partner Network
•  iTunes Affiliate Program
• Sell Text Links: If you have a good quality website then advertisers will try their best to buy a text link or a sponsored post from you.
• AdBeans
• Digital Point
• LinkWorth
• TextLinkBrokers
• TNX.net
• WarriorForum
• Sell Sponsored Posts
• Blogsvertise
• PayPerPost
• ReviewMe
• SponsoredReviews
• Freelance Writer: Some content marketplaces where you can sell your content.
• Constant-Content
• ContentBLVD
• Digital Point
• ProBlogger Job Board
• Textbroker
• WriterAccess
• Professional Writer: If you’re a professional writer then you can contribute content to some of the top content provides like Yahoo!, AOL, About.com, etc. and get upfront payment
• About.com
• Break Studios
• Demand Studios
• Yahoo Contributor Network
• Graphic/Web Designer
• 99 Designs
• Crowd Spring
• Design Contest
• Freelancer Contests
• Freelancer Marketplace
• Microlancer
• Sharing & Creating Videos
• YouTube Partner Program: Upload videos on YouTube and make money from ads.
• Break: You can earn up to $600 if your Video is featured on Break.com homepage.
• Dailymotion Publisher: Share Dailymotion videos on your website, blog and social profiles and get a share of their advertising revenue.
• Dailymotion Official – Upload videos on Dailymotion to earn advertising revenue. And you earn extra revenue when those videos are shared on your own websites, blogs, social profiles, or any third-party websites.
• Vimeo: Make money sharing videos on Vimeo.
• Sell Your Photos & Graphics!
• 123RF
• Fotolia
• Getty Images
• iStock Photo
• Shutterstock
• Micro-jobs Marketplace
• Fiverr
• SEOClerks
• Gigbucks
• Freelance Marketplace
• eLance
• Freelancer
• Guru
• oDesk
• Digital Point Services
• Offer Expert Advice
• Clarity.fm: If you’re an expert in some field and can give expert advice then you can charge advice seeking users by the minute
• Be A Tester
• UserTesting.com: UserTesting.com pays you up to $15 per test to evaluate websites’ usability and clarity.
• uTest – uTest compensates testers for approved reports they submit.
• Sell E-books
• Amazon Kindle Direct Publishing
• iBooks
• Blurb
• ClickBank
• E-junkie
• Lulu
• Scribd
• Sell Your Domain Names
• BrandBucket: Sell your brandable domain names.
• GoDaddy Auctions
• Sedo
• Sell Your Websites
• Flippa
• WebsiteBroker
• Sell Everything Else
• Amazon
• Craigslist
• eBay
• Etsy: Sell all things handmade, vintage, and supplies.
• Quirky – Got an innovative idea? You can sell it on Quirky and make money.

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What is Macro and Micro Conversions?

Every website has been created with business objectives in mind, whether this is to provide information, create leads for your company, or sell products. Measuring the amount of visitors that complete a desired action on your site is referred to in the industry as a 'conversion'.

• Macro Conversion: A macro conversion is the primary conversion on a website, for example a completed sale on an ecommerce site or a completed lead generation form.
• Micro Conversion: A micro conversion relates to smaller engagements such as a newsletter sign up or a user watching a product video.

Macro Conversion	Micro Conversion
Revenue based conversions	Navigation based conversions
Lead member acquisition conversions	Interaction based conversions
Enquiry conversions	Engagement based conversions

Micro conversions can often precede the macro conversion

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Creating Campaigns with Keyword Planner

Keyword Planner makes the process of building a new Search Network campaign or refining an existing campaign more efficient. The tool gives you greater insight into which keywords, ad groups, bids, and budgets you may want to use.

• Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.
• 
  
• Get historical statistics and traffic estimates. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get estimates, like estimated clicks, to get an idea of how a list of keywords might perform for a given bid and budget. These estimates can also help guide your decision on which bids and budgets to set.

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