Digital marketing is one of the best way to generate sales and marketing through online. For digital marketing tools are very important for preparing for startegies. Some of the very useful digital marketing tools that most of SEO consultants and analysts use to complete a complete SEO audit and to do their everyday jobs.
- Google Insights: Use Google Insights to see if your keywords are gaining or losing popularity over time.
- Screaming Frog: Screaming Frog is a great tool that gives you a quick overview of your site. It has both free and paid version (approx. $165 per year).
- Xenu: If you do not want to spend $$ on Screaming Frog, you can opt for Xenu. It’s FREE.
- Excel: Excel should be your best buddy. You could opt for alternative: Google Docs.
- Opensite Explorer: Opensite is a Moz tool (both paid and free) used to analyze backlinks.
- Sequel Pro: This is also used to analyze large amounts of information, similar to MySQL, but more user-friendly.
- Majestic SEO: Another backlink tool (both paid and free).
- Ahrefs: This is another backlink tool (both paid and free).
- Similar Web: This is a web ranking and competitive analysis tool. It provides web activities for a specific domain you type in.
