At the same time, most businesses are beefing up their content marketing efforts, doubling and even tripling the amount of content they publish, in the hope of leveraging those assets into better search rankings. Too often, however, these new content investments are paired with old SEO strategies, leading to disappointing metrics and lousy ROI.
Look at these predictions from a recent report affecting search engine rankings this year:
Factors with Increasing Impact
Look at these predictions from a recent report affecting search engine rankings this year:
Factors with Increasing Impact
- Mobile friendliness – up 88%
- Perceived value of page/site – up 81%
- Usage (dwell time, CTR) – up 67%
- Usability/design – up 67%
- Influence of structured data – up 65%
- Association with mobile app – up 64%
- Site speed – up 58%
- HTTPS – up 56%
