3 ways to tap into The Power of Social Media

Over 75% of consumers use social media in some form, so if you're not using it you may be missing out on a big opportunity. Getting involved doesn't have to be complicated. Here are three things you can do to get in the game.

Start a blog: Blogs are easy to create and easy to maintain - with tools like wordpress or blogspot, you don't even need to consult a webmaster. The key is to create high-quality content that is relevant to your target audience. Keep it consistent and keep it real. Other than that, just have fun with it! Some suggestions for blog posts include:

• Industry-specific tips and insights
• Special offers or give-aways
• Analysis of recent news items
• Product tutorials
• Humorous anecdotes
• Interviews with employees, customers or partners

Start a Facebook page: Facebook is one of the most popular sites in the world (along with Google). To get started, simply create a Facebook page where you can post updates, link to your blog articles, and receive feedback from your customers. As you post relevant content and interact with customers on your Facebook page, your fan base and your revenue will grow.

Post videos on YouTube: If a picture is worth a 1,000 words, a video must be worth 1,000 pictures (and 1,000,000 words)! Plus videos get priority in search engine results and allow you to show a little personality. Start with a company overview or a product demonstration and build your video library from there.

If you implement these social media elements in your marketing, you'll be pleasantly surprised by the raving fans waiting for you.

Source: http://bit.ly/f9nawM

Free Career Predictions

Google Takes on Content Farms: What Does it Mean for SEO?

The Google attack on content farms is a prime example of why sites need to take a diversified SEO approach. Sites that were relying on links solely from content marketing efforts suddenly found that a lot of links are now attached to sites that Google views as spam. Link credit (aka link juice) can have a substantial impact on a site’s trust factor. If a site’s inbound links are now associated with content farms, they lose part of their trust factor.

Content marketing got a lot of attention as a critical component of SEO. And once something is considered an important factor, that’s when the spammers and black hat SEO types swoop in and try to game the system. Since content marketing has taken a hit with the “Farmer Update”, websites should take some time away from content marketing and focus on other components of their link building plan. That is not to say that you should give up on producing a company blog or developing quality content. It just means that major content sites that were adversely affected by the update will have some sorting out to do before they can begin to publish new content. Hopefully the sites that were wrongly labeled as content farms will re-earn their spots in the search results.

Other sites were affected by the update because, while they may have had decent content, they may have had too many Adsense Ads or ads in general that are cluttering the page. The number of ads feeds into the overall user-experience, and a lot of ads comes across as spammy. Too many ads can kill the quality and usability of the content. However, Google hasn’t laid down a clear line of what constitutes “too many” ads. This has many site owners frustrated, as the feel like they’ve been unfairly penalized for trying to monetize their site.

Source: http://bit.ly/g1vDNI

Free Career Predictions