How Google Calculate Quality Score

Every time someone does a search that triggers your ad, Google calculate a Quality Score. To calculate this Quality Score, Google look at a number of different things related to your account. By improving the following factors you can help improve your Quality Score:

• Your keyword's expected clickthrough rate (CTR): The expected CTR is based in part on the keyword's past CTR, or how often that keyword led to clicks on your ad
• Your display URL's past CTR: How often you received clicks with your display URL
• Your account history: The overall CTR of all the ads and keywords in your account
• The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
• Your keyword/ad relevance: How relevant your keyword is to your ads
• Your keyword/search relevance: How relevant your keyword is to what a customer searches for
• Geographic performance: How successful your account has been in the regions you're targeting
• Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
• Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices

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List of Websites to Make Money Online

If you are an Internet Seavy and interest to earn or make money online, I am sure listed below websites and networks will help you to make money:

• Cost Per Click (CPC) Ad Networks: Cost Per Click network pays you each time a user clicks on your ads.
  • Google AdSense
  • Yahoo! Bing Network (powered by Media.net)
  • Infolinks
• Cost Per Mille (CPM) Ad Networks: Cost Per Mille network or simply a Cost Per Impression network pays for every 1,000 page views that you generate
  • Advertising.com (by AOL.com)
  • Burst Media
  • Casale Media
  • OpenX
  • PulsePoint
  • Technorati Media
  • Tribal Fusion
  • ValueClick Media
• In-Image Ad Networks
  • GumGum
  • Luminate
• Pop Under Ad Networks
• InfinityAds
• Cost Per Action (CPA) Affiliate Networks
  • Commission Junction (CJ)
  • LinkShare
  • Neverblue
  • PeerFly
  • ShareASale
• Cost Per Sale (CPS) Affiliate Networks
  • Amazon Associates
  • ClickBank
• Sell Ads Directly to Advertisers: You can always sell ads directly when someone wants to buy a banner ad, or text links, or even a sponsored post on your blog.
  • BuySellAds
• Automated Affiliate Marketing: Joining these networks you’ll get access to thousands of affiliate programs without applying individually and you don’t have to manage any affiliate programs or links or anything as they offer a centralized reporting as well.
• Skimlinks
• VigLink
• In-house Affiliate Programs: You can use the affiliate links while promoting their products and they’ll pay you for referring new customers
• Bay Partner Network
•  iTunes Affiliate Program
• Sell Text Links: If you have a good quality website then advertisers will try their best to buy a text link or a sponsored post from you.
• AdBeans
• Digital Point
• LinkWorth
• TextLinkBrokers
• TNX.net
• WarriorForum
• Sell Sponsored Posts
• Blogsvertise
• PayPerPost
• ReviewMe
• SponsoredReviews
• Freelance Writer: Some content marketplaces where you can sell your content.
• Constant-Content
• ContentBLVD
• Digital Point
• ProBlogger Job Board
• Textbroker
• WriterAccess
• Professional Writer: If you’re a professional writer then you can contribute content to some of the top content provides like Yahoo!, AOL, About.com, etc. and get upfront payment
• About.com
• Break Studios
• Demand Studios
• Yahoo Contributor Network
• Graphic/Web Designer
• 99 Designs
• Crowd Spring
• Design Contest
• Freelancer Contests
• Freelancer Marketplace
• Microlancer
• Sharing & Creating Videos
• YouTube Partner Program: Upload videos on YouTube and make money from ads.
• Break: You can earn up to $600 if your Video is featured on Break.com homepage.
• Dailymotion Publisher: Share Dailymotion videos on your website, blog and social profiles and get a share of their advertising revenue.
• Dailymotion Official – Upload videos on Dailymotion to earn advertising revenue. And you earn extra revenue when those videos are shared on your own websites, blogs, social profiles, or any third-party websites.
• Vimeo: Make money sharing videos on Vimeo.
• Sell Your Photos & Graphics!
• 123RF
• Fotolia
• Getty Images
• iStock Photo
• Shutterstock
• Micro-jobs Marketplace
• Fiverr
• SEOClerks
• Gigbucks
• Freelance Marketplace
• eLance
• Freelancer
• Guru
• oDesk
• Digital Point Services
• Offer Expert Advice
• Clarity.fm: If you’re an expert in some field and can give expert advice then you can charge advice seeking users by the minute
• Be A Tester
• UserTesting.com: UserTesting.com pays you up to $15 per test to evaluate websites’ usability and clarity.
• uTest – uTest compensates testers for approved reports they submit.
• Sell E-books
• Amazon Kindle Direct Publishing
• iBooks
• Blurb
• ClickBank
• E-junkie
• Lulu
• Scribd
• Sell Your Domain Names
• BrandBucket: Sell your brandable domain names.
• GoDaddy Auctions
• Sedo
• Sell Your Websites
• Flippa
• WebsiteBroker
• Sell Everything Else
• Amazon
• Craigslist
• eBay
• Etsy: Sell all things handmade, vintage, and supplies.
• Quirky – Got an innovative idea? You can sell it on Quirky and make money.

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PPC Management

Quality Score:

It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query.

The best way to improve your keywords' Quality Scores is by optimizing your account. This entails making sure that each of your ad groups contains descriptive ads all advertising the same product or service, and that each keyword in the ad group closely relates to the ads.

Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs.

Optimization strategies:

1. Identify your advertising goals:

I want to get more clicks,

I want to increase my clickthrough rate (CTR),

want to improve my return on investment (ROI)

2. Organize your account for maximum effectiveness:

Organize your campaigns by topic,

Target the right languages and locations,

Create highly specific ad groups,

Avoid duplicate keywords across ad groups.

3. Choose relevant keywords and placements:

Choose your keywords carefully,

Take advantage of keyword matching options,

Use placement-targeted campaigns,

Choose your placements carefully.

4. Create straightforward, targeted ads:

Include keywords in your ad text (for keyword-targeted ads),

Create simple, enticing ads,

Use a strong call-to-action,

Test multiple ads in each ad group.

5. Optimize your website for conversions:

Point users to the right landing page,

Evaluate your site design,

Test your way to effective site content,

Keep the user experience in mind.

6. Track your account performance:

Check your account statistics,

Set up custom alerts, reate reports,

Use web analytics.

7. Test and modify your campaigns to get the results you want:

Evaluate your campaign performance and make changes as necessary,

Try different bidding options.

How is an AdWords account structured?

Here are three levels to a Google AdWords account: account, campaign, and ad group. The diagram below shows the account structure and the settings that are applied at each level. In summary:

What are keyword matching options?

1. Broad Match:

2. Phrase Match

3. Exact Match

4. Negative Match

Determining cost per click

There are two primary models for determining cost per click: flat-rate and bid-based

1. Flat- rate PPC: In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.

2. Bid-based PPC: In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.

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