Top Blog SEO Techniques to Use

Blog posts have been all the craze for quite some time and they have many internet marketing benefits but they have to be approached correctly. There are many search engine optimization elements that should be present with each blog post and it is important to realize this if you want your blog posts to go the extra mile.

Here are several top blog SEO techniques to use:

• URL Structures: Often times a blog post will use programming language that looks like a string of characters or the entire title of your blog post. Either one really doesn’t do much for your SEO. The entire title is better than the random characters but ultimately you want to pull out your most important words from your title or even use keywords tastefully if they apply to your post and use those for your URL structure.
• Internal Linking: If your blog is located on the URL or domain as your main website you can gain a great advantage by hyper linking keywords and linking them to some of you main product or service pages.
• Plugins: Most of the blogging platforms have a large variety of SEO related plugins that will complete some of the SEO work for you so you don’t have to think about it.
• Images: Images have a variety of advantages, everything from user experience to search engine marketing. Image search is a popular place to be visible in as well and by utilizing images in your posts and tagging them with keyword rich phrases in the alt tags you increase your chances of being visible in the photo search area.
• Meta Info: Many blogging platforms out there now allow you to write custom meta information for individual blog posts which is just another area you can entice the search engines to ping you into the search result space.

Blogging every week for all businesses is important but it is also important to blog correctly so you are always maximizing your efforts online. Take the time to go the extra step with your blog posts and over time you will see much more activity happening from your hard work.

@Searchengineoptimizationjournal

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5 SEO Tips for Retail Websites

An online retail store contains products from various or niche manufacturers. A retail website can sell anything from toys, books, furniture, bags or perfumes. The best example of a retail website is Amazon, which lets you purchase almost anything under the sun. In order to generate leads, you need to drive quality traffic to the website. Search engine optimization is the most commonly used technique to drive traffic to the website. It is also the technique many webmasters are ignorant about. If misused, your website can get banned in the search engines.

Five SEO Tips for Retail Websites

1. Target Niche Keywords: Quality traffic is defined as the visitors who are genuinely interested in the websites content. You can draw quality visitors to the website by targeting niche keywords. Lack of knowledge about SEO can be detrimental to this basic step of search engine optimization. Your target should be to analyze keywords from your niche and select the ones which are a perfect blend of competitiveness and popularity. Fiercely competitive keywords take over a year to rank. Thus, you should work on ranking well for several long tail keywords.
2. Generate SEO Friendly URL’s: A retail website is bound to contain several hundred pages. With addition of various products, this number is going to increase. A Dynamic website is developed using a programming language whose URLs contain session ids. This kind of URL structure is not SEO friendly as the searchbots ignore them. Do not use special characters in the website URL except hyphen. Also, keep the URL structure common throughout the website.
3. Add Fresh Content: Search engines love websites which get updated regularly. Webmasters have a good scope of adding a variety of non repetitive content to the retail websites. Content can be added in the form of product description, comparison with other products and consumer reviews. You need to ensure that the content doesn’t get repeated in the website. Do not stuff the content with keywords. A keyword should be distributed in the content 3-4 times at relevant places. Always write for the visitor and not for the search engines.
4. Optimize the Images: Image optimization if a part of the on page optimization strategy. A retail website is full of product images which the search engine cannot read. You can use the alt attribute in the image tag and input relevant text. For e.g., if the product image consists of a Harry Potter book, the alt tag can read, Harry Potter- the Sorcerer’s Stone. Instead of reading a blank space, the search engines will encounter the above text. With thousands of images, image optimization is absolutely necessary for a retail website.
5. Optimize PDF Files: It is common practice on a retail website to offer a product catalogue in the PDF format. If optimized well, a PDF file can rank faster than an html page. An image based PDF file is like an image to the search engines, who don’t read them. In order to rank well in search engines, text based PDF creators are more useful than the Image based PDF creators. You should always fill the document properties of a PDF file, especially the title. Lastly, keep the size of the PDF file to the minimum. This will ensure quick loading of the file.

All the SEO techniques applicable to a normal website can be used for a retail website. This includes off page optimization activities like link building and search engine marketing. A well optimized retail website not only increases the ROI but also enhances the user experience.

@Gagliassoblog

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