SEO Glossary

A

• A/B Testing: Creating two nearly identical documents (webpages/newsletters/ads, etc) for the purpose of testing which copy produced a better result. The best producing document is then kept as the “control” and a new nearly identical document is created to test against.
• Above the fold: This is a term used to describe content that is near the top of a webpage and is visible without having to scroll down the page to view it.
• Agent: Crawlers/Spiders are also referred to as “agents”. This is when Google or another search engine visits your web page and “crawls” the contents to determine what your site is about, if it has been updated recently, or if it down.
• Alt Attribute: Used in images, this HTML tag provides alternative text or description of the image.
• Alt Tags: Used in images, this HTML tag provides the image name or description that you see if you hover your mouse over the image. This is often used to make your page more accessible to individuals with disabilities such as people who may have a vision impairment and use a device that reads the contents of a webpage to them.

• Accelerated Mobile Pages (AMP): The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem. If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing. AMP HTML is a new way to make web pages that are optimized to load instantly on users’ mobile devices. It is designed to support smart caching, predictable performance, and modern, beautiful mobile content.  

• Anchor Text: Anchor text is the text portion of a link that you click on when an address isn’t displayed. An example of this would be (Bay Area SEO). Google uses anchor text to help determine what keywords your site may focus on, and using appropriate anchor text is an important search engine optimization technique.
• Authority: A site that is deemed as an “authority” site will generally have better search engine result placement and page-rank. Authority is primarily determined by relevant content and incoming links.
• Average Page Views: The amount of pages within a site a user visits within one session (one session is equal to one visit, meaning if the user leaves and returns later this counts as two sessions)
• Average Time on Site: The average amount of time a user spends on your website.

B

• Backlinks: Backlinks are links from other sites that point to your site.
• Bait & Switch: This is a technique used by black hat SEO’s and involves displaying one web page to search engines and a completely different page for other user agents at the same URL. It generally creates an optimized page targeting specific keywords and submits this page to a search engine or directory, but replaces that page with the regular page as soon as the optimized page has been indexed.
• Banned: If your website has been penalized and removed from the search engine results, it is considered to be banned.
• Black Hat SEO: This is a term used in the type of SEO you want to avoid and is against search engine guidelines. Using Black Hat techniques can get your site banned from Google – and chances are you won’t be able to get it back into search results.

Following are Black Hat tactics to avoid:

• Hidden text or Hidden links – Links or text which is the same color as the background of your page.
• Artificially increasing the number of links to your site: Sites which hold are wide repository of links are considered by Google as “link farms” and receiving a wide number of incoming links from “link farms” will have a negative effect on your site.
• Duplicated content: Content copied from other sites and used on yours.
• Excessive pop ups
• Bait & Switch techniques
• Spamming other websites or forums to place your link on their site.
• Keyword stuffing: Using a keyword so many times that the context makes little to no sense.
• Cross linking: An excessive amount of cross linking with sites to increase your websites popularity.
• Blacklist: Black lists are created by organizations to create a database of websites, ip addresses or users who are known for black hat tactics, hacking attempts or other shady practices.

• Body (Body Copy): The body of your text – text that is visible to users and doesn’t include code, navigational content, or images.
• Bot: Another name for Agent, Crawler or Spider

C

• Cache: Copies of your web pages that are stored locally (on a visitors computer). This helps web pages to load quicker as it will show the “cached” version of the webpage if you hit the back-button instead of having to re-load the entire contents again.
• Canonical URL: Choosing a URL structure that will be your primary structure, and notifying search engines to ignore all others. Not having a proper canonical URL setup results in duplicate content penalties, as search engines will view all URL versions of a webpage as different websites. Examples would be:

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Adsense Code Converter Tool for Bloggers

This tool is the most important for the all the bloggers and it helps the bloggers to convert the adsense ad code to put the ads in the blogger post.

Instruction:

1. Add your adsense code in the bellow box
2. Just click on convert ad code
3. And just copy the converted code and paste it anywhere inside your blogger blog.

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How to Add "Read more" Function to Blogger

In order to add the "Read More" function to a blogger template, we only need to add a few lines of code to our template's HTML.

You can edit your post in Edit HTML mode, and type <!-- more --> where you'd like the jump link to appear.

To add the code for Jump Links functionality to your Blogger template...
Go to Layout>Edit HTML in your Blogger dashboard and ensure you have checked the "Expand widget templates" box.

Then using your browser's search function, locate the following line of code:
<data:post.body/>

Depending on your individual template, you may find this enclosed between tags. We need to leave these tags intact.

If you've added any other "Read more" hacks to your template (or have added other conditional statements to the Blog Posts section), you may discover more than one instance of <data:post.body/>. If this is the case, you need to edit the section which has <b:if cond='data.blog.url != data:blog.homepageUrl> a line or two above this.

Immediately after the <data:post.body/> line, add the following few lines of code:

<b:if cond='data:post.hasJumpLink'>
<div class='jump-link'>
<a expr:href='data:post.url + "#more"'><data:post.jumpText/></a>
</div>
</b:if >

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How To Remove AdSense Ads from the Homepage

This post explains how to hide Google Adsense Ads In Home Page And display them only Inside Post pages Alone.

If you want to hide Google Adsense Ads In Home Page ,follow the steps below.

1.Generate Parsed code for your adsense code because we cannot put adsense code directly in the xml.So parse it using AdParser.

After parsing,your ad code Should look like this.


2. Log in to your dashboard--> layout- -> Edit HTML
<data:post.body/>

3.Click on "Expand Widget Templates"

4.Scroll down to where you see this:

5.Now Copy below code and paste it before the above line.
<b:if cond ='data:blog.pageType == "item"'>
<!-- Your AdSense code here -->

</b:if>

Note: You must you must replace with Your Adsense Parsed code.

6.Now save your template and you are done.

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Targeting Specific Pages with Conditional Tags in Blogger

List of conditional tags
Below is a list of conditional tags that target specific pages.

1. Index (list) pages
<b:if cond='data:blog.pageType == "index"'>
<-- Adsense code here -->
</b:if>

2. Post (item) pages
<b:if cond='data:blog.pageType == "item"'>
<-- Adsense code here -->
</b:if>

3. Static pages
b:if cond='data:blog.pageType == "static_page"'>
<-- Adsense code here -->
</b:if>

4. Archive pages
<b:if cond='data:blog.pageType == "archive"'>
<-- Adsense code here -->
</b:if>

5. Home page
<b:if cond='data:blog.url == data:blog.homepageUrl'>
<-- Adsense code here -->
</b:if>

6. Specific page/url
<b:if cond='data:blog.url == "PUT_URL_HERE"'>
<-- Adsense code here -->
</b:if>

7. Post and static pages
<b:if cond='data:blog.url == data:post.url'>
<-- Adsense code here -->
</b:if>

8. Label-search pages
<b:if cond='data:blog.searchLabel'>
<-- Adsense code here -->
</b:if>

9. First post
This is not a page, but a conditional for the first post. Used for targeting the first post on multi-post pages.
<b:if cond='data:post.isFirstPost'>
<-- Adsense code here -->
</b:if>

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Display/Hide Blogger Widget on Specific Pages in Blogger

When you add a widget (or a gadget as Blogger would call it) to your blog, by default the widget would appear on all pages –homepage, index, archive, post and static pages. But what if you want a certain widget to appear only on a certain page or pages, can it be done? In other words can you select on which page/pages the widget would or would not appear? The answer is yes you can -by using Blogger conditional tags. Note: This trick doesn't work with Labels, Archive and Followers gadgets. For these gadgets you want to use the CSS's display none method.

Let us proceed,

1. Find your widget or section Id

To address a widget or a section in HTML, you need to know its Id. Here’s how to find a widget or section Id. In url of the widget, you will get widget id like HTML4

2. Locate the widget code in HTML

Go to Dashboard > Design > Edit HTML.

Check the Expand Widget Templates check box on top right of the HTML window.

Find your widget in the HTML by using Ctrl+F and entering the widget Id in the search box.


Your widget code might look like this. It may be a little different, but it’s okay. Just pay attention to the highlighted lines. Widget content is contained in between those two lines -in "includable" section.

<b:widget id='WidgetID' locked='false' title='Widget title' type='HTML'>
<b:includable id='main'>
<b:if cond='data:title != ""'>
<h2 class='title'><data:title/></h2>
</b:if>
<div class='widget-content'>
<data:content/>
</div>
<b:include name='quickedit'/>
</b:includable>
</b:widget>

3. Choose the appropriate conditional tag

I listed some conditional tags in another post -Targeting specific pages with conditional tag. Copy your desired tag from there and apply it here.

4. Apply the tag

Paste the tag (from step 3) immediately after <b:includable id='main'> and the code line 11 to 15 immediately before </b:includable>, as shown below.

<b:widget id='WidgetID' locked='false' title='Widget title' type='HTML'>
<b:includable id='main'>
PUT CONDITIONAL TAG HERE
<b:if cond='data:title != ""'>
<h2 class='title'><data:title/></h2>
</b:if>
<div class='widget-content'>
<data:content/>
</div>
<b:include name='quickedit'/>
<b:else/>
<style type='text/css'>
#WidgetID {display:none;}/*to hide empty widget box*/
</style>
</b:if>
</b:includable>
</b:widget>

Replace WidgetID in line 13 with the widget ID from code line 1.

The code will check whether the condition is true or false:

If the result is true, it executes (and display) the widget’s content.

If the result is false, it skips the content and hide the widget.
You need to hide the widget because in most templates the content-less widget will still appear -as an empty box.

5. Save and view

Click Save Template button and view your blog.

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