Choosing the Best Keywords for SEO

When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign because very generic keywords such as free or SEO don't add any value at all. Also being too focused can lead to fluctuating ranking for your website. So the best way to ensure you reap rich dividends for every single SEO penny you spend is to understand the process to research effective keywords.

Typically, there are many different methods to find best and relevant keywords and some of these steps are:

• Finding words that people use to find product or service similar to your offering.
  - Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
  - Historical analytics data
  - Data mining the search information at your site's level
• A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
  - Drive traffic to your website
  - Spike the conversion rate for your business- Ensure that the search engines index your website for the optimum terms
• Examine what will be your 'long tail' terms and optimise for those.
• Finding related keywords used for search on large and small search engines.
• Discovering keywords using trend related tools such as Google trends & Google Insights
• Discovering news, forums, and blog related keywords
• Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database

Remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.

Free Career Predictions

New Tool for Google Mobile SEO

The new service allows pay per click advertisers to get a preview of how their ads will look on the search engine.

According to experts, the new tool is particularly useful for location-based mobile ad campaigns. PPC advertisers will be able to see if their ads are visible to phone owners in specific locations.

Ad viewers can gain useful information from the advertisement, like how far they are from the nearest business location of the brand

Free Career Predictions

Can Social Bookmarking and SEO Complement Each Other?

Search engine optimisation (SEO) campaigns and social bookmarking may not initially seem like strategies which can work together, but one expert suggests that combining the two can hold a range of benefits.

Writing a guest post for Search Engine Land, BlueGlass's Jordan Kasteler comments that "combining real-time social sharing with search engine optimisation tactics can give websites the indexing or popularity boost that it needs".

SEO strategies, he notes, should be kept simple. He recommends sticking to best practice guidelines for writing, as well as using locally-relevant keywords to boost search engine rankings.

Highlighting that organic rankings will last longer than popular stories on Digg, he suggests that by creating content that ticks both boxes, businesses can enjoy the best of both worlds.

And succeeding to get content on social networking platforms could also help to boost the site's exposure, thereby potentially increasing future rankings.

Free Career Predictions

SEO Do’s and Don’ts

SEO or Search Engine Optimization is critical to your business being found online, here is some do’s and don’ts of how to get the most from SEO and Google.

• Do practice safe SEO: Don’t get in to bed with an SEO business you don’t know well. Try and avoid the emerging market of cheap offshore SEO providers. Statistically speaking there is a good chance they engage in “black hat” SEO practices, such as link spamming, content masking and doorway pages. These underhanded tactics can have your website banned from Google.
• Do be strategic: Work out which key words you want to rank for and make sure there is content on the website with these keywords in it.
• Do get into blogging: A regularly updated blog enables a conversation between the human reader and Google to take place.
• Do take advantage of available tools: Use Google Analytics to track the success of your SEO. This tool enables you analyse keyword rankings, time spent on site and bounce rates.
• Don’t rush it: Quality SEO services take time. If a provider is promising results, chances are they can’t be trusted.
• Don’t flood copy with keywords: While it’s important to feature keywords in your website copy try not to overdo it – flooding web copy attracts penalties.
• Don’t inflate inbound links: Avoid trying to artificially inflate the inbound links to your site too quickly. This process should be a slow and considered approach over time.
• Don’t fall for false claims: Never use a company that guarantees you number 1 on Google. No one can guarantee the exact position of a keyword.

Free Career Predictions

Become an Internet Marketing Superstar

Becoming an internet marketing super star is not something that happens overnight; it requires hard work, dedication and a great deal of trial and error. The internet is wide and vast and it requires a great deal of commitment if you are going to venture into that space and be successful.

• Motivation: For starters you have to want it…really bad. You have to be motivated to constantly learn because with every new tech start up comes a new approach to spreading your message. The search engines are always changing and new businesses are always popping up so you have to be motivated to learn the ever changing landscape.
• Daily Education: It is a must to be able to educate yourself almost on a daily basis. Blogs and news sources are plentiful and if you want to progress in the search space you have to stay up to date with everything that is going on around you and that requires reading blogs and other news sources that report on changes and trends in the search space.
• Willingness To Try: If you really want to learn you will almost have to have a test site where you can really experiment different SEO efforts. Sometimes having a hobby website that you can really push the search engine marketing boundaries (without going in the black of course) will give you some really valuable insight and experience through a hands on approach. You can read and learn all you want but until you put your hands on something concrete and experience the numbers going up you simply will not understand how great it feels to make a positive impact on a website.
• Thinking Outside The Box: Internet marketing cookie cutter approaches simply won’t cut it in today’s online space. You really need to be able to put your thinking cap on and really think outside of the box if you want to pull in those targeted web visitors all while establishing a brand for yourself in the search space.

Even if you don’t want to be a “superstar” and just understand it than you still have to follow these best practices above because in today’s environment you have to be able to stand out and with that requires some very important education and thinking.

Free Career Predictions