Google AdWords Conversion Tracking Guide

Conversion tracking involves placing a cookie on a user's computer when he/she clicks on an ad. Then, if the user clicks on your ad and reaches one of your conversion pages, the user's browser sends the cookie to a Google server, and a small conversion tracking image is displayed on your site. When such a match is made, Google records a successful conversion for you. This information is presented within the Campaign Summary section of the "Campaign Management" tab in your AdWords account.

Definition of Terms

• # of conversions: A conversion is counted when an ad click leads directly to a user taking an action on your site. Multiple conversions from a single ad click are counted only as one conversion.
• Average value: The total value of all conversions divided by the total number of conversions.
• Code snippet: A small piece of HTML and JavaScript code that is inserted into the conversion completion page of your website (the Thank you for your purchase/sign-up/visit page).
• Conversion: When a user completes a desired action on your site, such as a purchase or request for information. A conversion is the desired end result from a user visiting your site.
• Conversion page: The page on your site that is displayed to confirm the completion of a desired action -- this is generally the Thank you for your purchase/sign-up/visit page.
• Conversion types: The type (purchase/sale, signup, page view lead, or self-defined/customized) recorded in the generated code, allowing you greater specificity in your conversion statistics.
• Conversion rate: The number of conversions divided by the number of eligible ad clicks. Conversions are only counted on Google and some of our ad network sites. The conversion rate is adjusted to reflect only the ad clicks on which we can track conversions.
• Cost / Conversion: The total cost divided by the total number of conversions. This statistic gives you the amount spent per conversion. Conversions are counted only on Google and some of our ad network sites. The cost-per-conversion is adjusted to reflect only the cost of ad clicks on which we can track conversions.
• Cost / Transaction: The total cost divided by the total number of transactions. This statistic gives you the average amount spent per transaction. Transactions are counted only for conversions from Google and some of our ad network sites. The cost-per-transaction is adjusted to reflect only the cost of ad clicks on which we can track conversions.
• Total value: The total value generated by conversions of a specific tracking type, or tracking label. (Advanced option only.)
• Transaction: A single occurrence of a conversion event. Multiple transactions can occur after a user clicks on your ad. For example, if a user clicks on your ad and makes two separate purchases on your site worth US$11 and US$12, you will see a report for one conversion from the ad, two purchase transactions and a total value of US$23. You can also consider a transaction a lead generation if a visitor fills out a form and provides particular information that your business finds valuable.
• Value / Click: The conversion value generated per click. For example: Value / Click = Total value (total_value) / Total number of ad clicks (num_clicks). Conversions are only counted on Google and some of our ad network sites. The conversion rate is adjusted to reflect only the ad clicks on which we can track conversions. (Advanced option only.)
• Value / Cost: Total value divided by total cost for all ad clicks. If you've entered in your revenue or profit value, this statistic will be equal to your ROI. For example: Value / Cost = Total conversion value (total_value) / Total cost (total_cost). Conversions are only counted on Google and some of our ad network sites. The value-per-cost is adjusted to reflect only the cost of ad clicks leading to conversions. (Advanced option only.)

Source: https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//intl/en_us/adwords/select/library/convtracking_jan05.pdf

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SEO Glossary

A

• A/B Testing: Creating two nearly identical documents (webpages/newsletters/ads, etc) for the purpose of testing which copy produced a better result. The best producing document is then kept as the “control” and a new nearly identical document is created to test against.
• Above the fold: This is a term used to describe content that is near the top of a webpage and is visible without having to scroll down the page to view it.
• Agent: Crawlers/Spiders are also referred to as “agents”. This is when Google or another search engine visits your web page and “crawls” the contents to determine what your site is about, if it has been updated recently, or if it down.
• Alt Attribute: Used in images, this HTML tag provides alternative text or description of the image.
• Alt Tags: Used in images, this HTML tag provides the image name or description that you see if you hover your mouse over the image. This is often used to make your page more accessible to individuals with disabilities such as people who may have a vision impairment and use a device that reads the contents of a webpage to them.

• Accelerated Mobile Pages (AMP): The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem. If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing. AMP HTML is a new way to make web pages that are optimized to load instantly on users’ mobile devices. It is designed to support smart caching, predictable performance, and modern, beautiful mobile content.  

• Anchor Text: Anchor text is the text portion of a link that you click on when an address isn’t displayed. An example of this would be (Bay Area SEO). Google uses anchor text to help determine what keywords your site may focus on, and using appropriate anchor text is an important search engine optimization technique.
• Authority: A site that is deemed as an “authority” site will generally have better search engine result placement and page-rank. Authority is primarily determined by relevant content and incoming links.
• Average Page Views: The amount of pages within a site a user visits within one session (one session is equal to one visit, meaning if the user leaves and returns later this counts as two sessions)
• Average Time on Site: The average amount of time a user spends on your website.

B

• Backlinks: Backlinks are links from other sites that point to your site.
• Bait & Switch: This is a technique used by black hat SEO’s and involves displaying one web page to search engines and a completely different page for other user agents at the same URL. It generally creates an optimized page targeting specific keywords and submits this page to a search engine or directory, but replaces that page with the regular page as soon as the optimized page has been indexed.
• Banned: If your website has been penalized and removed from the search engine results, it is considered to be banned.
• Black Hat SEO: This is a term used in the type of SEO you want to avoid and is against search engine guidelines. Using Black Hat techniques can get your site banned from Google – and chances are you won’t be able to get it back into search results.

Following are Black Hat tactics to avoid:

• Hidden text or Hidden links – Links or text which is the same color as the background of your page.
• Artificially increasing the number of links to your site: Sites which hold are wide repository of links are considered by Google as “link farms” and receiving a wide number of incoming links from “link farms” will have a negative effect on your site.
• Duplicated content: Content copied from other sites and used on yours.
• Excessive pop ups
• Bait & Switch techniques
• Spamming other websites or forums to place your link on their site.
• Keyword stuffing: Using a keyword so many times that the context makes little to no sense.
• Cross linking: An excessive amount of cross linking with sites to increase your websites popularity.
• Blacklist: Black lists are created by organizations to create a database of websites, ip addresses or users who are known for black hat tactics, hacking attempts or other shady practices.

• Body (Body Copy): The body of your text – text that is visible to users and doesn’t include code, navigational content, or images.
• Bot: Another name for Agent, Crawler or Spider

C

• Cache: Copies of your web pages that are stored locally (on a visitors computer). This helps web pages to load quicker as it will show the “cached” version of the webpage if you hit the back-button instead of having to re-load the entire contents again.
• Canonical URL: Choosing a URL structure that will be your primary structure, and notifying search engines to ignore all others. Not having a proper canonical URL setup results in duplicate content penalties, as search engines will view all URL versions of a webpage as different websites. Examples would be:

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Adsense Code Converter Tool for Bloggers

This tool is the most important for the all the bloggers and it helps the bloggers to convert the adsense ad code to put the ads in the blogger post.

Instruction:

1. Add your adsense code in the bellow box
2. Just click on convert ad code
3. And just copy the converted code and paste it anywhere inside your blogger blog.

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How to Add "Read more" Function to Blogger

In order to add the "Read More" function to a blogger template, we only need to add a few lines of code to our template's HTML.

You can edit your post in Edit HTML mode, and type <!-- more --> where you'd like the jump link to appear.

To add the code for Jump Links functionality to your Blogger template...
Go to Layout>Edit HTML in your Blogger dashboard and ensure you have checked the "Expand widget templates" box.

Then using your browser's search function, locate the following line of code:
<data:post.body/>

Depending on your individual template, you may find this enclosed between tags. We need to leave these tags intact.

If you've added any other "Read more" hacks to your template (or have added other conditional statements to the Blog Posts section), you may discover more than one instance of <data:post.body/>. If this is the case, you need to edit the section which has <b:if cond='data.blog.url != data:blog.homepageUrl> a line or two above this.

Immediately after the <data:post.body/> line, add the following few lines of code:

<b:if cond='data:post.hasJumpLink'>
<div class='jump-link'>
<a expr:href='data:post.url + "#more"'><data:post.jumpText/></a>
</div>
</b:if >

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How To Remove AdSense Ads from the Homepage

This post explains how to hide Google Adsense Ads In Home Page And display them only Inside Post pages Alone.

If you want to hide Google Adsense Ads In Home Page ,follow the steps below.

1.Generate Parsed code for your adsense code because we cannot put adsense code directly in the xml.So parse it using AdParser.

After parsing,your ad code Should look like this.


2. Log in to your dashboard--> layout- -> Edit HTML
<data:post.body/>

3.Click on "Expand Widget Templates"

4.Scroll down to where you see this:

5.Now Copy below code and paste it before the above line.
<b:if cond ='data:blog.pageType == "item"'>
<!-- Your AdSense code here -->

</b:if>

Note: You must you must replace with Your Adsense Parsed code.

6.Now save your template and you are done.

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