3 ways to tap into The Power of Social Media

Over 75% of consumers use social media in some form, so if you're not using it you may be missing out on a big opportunity. Getting involved doesn't have to be complicated. Here are three things you can do to get in the game.

Start a blog: Blogs are easy to create and easy to maintain - with tools like wordpress or blogspot, you don't even need to consult a webmaster. The key is to create high-quality content that is relevant to your target audience. Keep it consistent and keep it real. Other than that, just have fun with it! Some suggestions for blog posts include:

• Industry-specific tips and insights
• Special offers or give-aways
• Analysis of recent news items
• Product tutorials
• Humorous anecdotes
• Interviews with employees, customers or partners

Start a Facebook page: Facebook is one of the most popular sites in the world (along with Google). To get started, simply create a Facebook page where you can post updates, link to your blog articles, and receive feedback from your customers. As you post relevant content and interact with customers on your Facebook page, your fan base and your revenue will grow.

Post videos on YouTube: If a picture is worth a 1,000 words, a video must be worth 1,000 pictures (and 1,000,000 words)! Plus videos get priority in search engine results and allow you to show a little personality. Start with a company overview or a product demonstration and build your video library from there.

If you implement these social media elements in your marketing, you'll be pleasantly surprised by the raving fans waiting for you.

Source: http://bit.ly/f9nawM

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Google Takes on Content Farms: What Does it Mean for SEO?

The Google attack on content farms is a prime example of why sites need to take a diversified SEO approach. Sites that were relying on links solely from content marketing efforts suddenly found that a lot of links are now attached to sites that Google views as spam. Link credit (aka link juice) can have a substantial impact on a site’s trust factor. If a site’s inbound links are now associated with content farms, they lose part of their trust factor.

Content marketing got a lot of attention as a critical component of SEO. And once something is considered an important factor, that’s when the spammers and black hat SEO types swoop in and try to game the system. Since content marketing has taken a hit with the “Farmer Update”, websites should take some time away from content marketing and focus on other components of their link building plan. That is not to say that you should give up on producing a company blog or developing quality content. It just means that major content sites that were adversely affected by the update will have some sorting out to do before they can begin to publish new content. Hopefully the sites that were wrongly labeled as content farms will re-earn their spots in the search results.

Other sites were affected by the update because, while they may have had decent content, they may have had too many Adsense Ads or ads in general that are cluttering the page. The number of ads feeds into the overall user-experience, and a lot of ads comes across as spammy. Too many ads can kill the quality and usability of the content. However, Google hasn’t laid down a clear line of what constitutes “too many” ads. This has many site owners frustrated, as the feel like they’ve been unfairly penalized for trying to monetize their site.

Source: http://bit.ly/g1vDNI

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Fastest Way To Generate Traffic

To get the largest amount of traffic, keep the largest percentage of the traffic you do get, and to establish a stable long term traffic flow a number of different things need to be combined

• Quality Domain Name
• Quality SEO Rich Website Design
• Quality Dynamic Content
• Local Marketing (Newspapers, Business Cards, Friends, Networking, etc)
• Quality Forum Memberships and Participating
• Quality Do-follow and No-Follow Blog Commenting (Especially on Related Topics)
• Social Networking on the Web (Twitter, FaceBook, and the like)
• Ethical Marketing and Business Practices Only!

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8 Steps for Traffic

1. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However the end size and shape of the web page is not known to the web designer, whereas the print designer will know exactly what size paper he will be printing on.
2. Learn the science of effective keyword selection
3. Create an opt-in page where visitors provide their name and email address for further information.
4. Create newsletters and special announcements to send out to your auto-responder list of subscribers.
5. Write articles and press releases
6. Implement the use of Viral Marketing
7. Join forums or discussion sites to gain information and to share your knowledge
8. Exchange or trade links with other websites

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3 Methods to Easy Marketing

Internet Marketing is not overly complicated, and its possible to succeed online with limited knowledge about how Internet Marketing works. Some simple Internet marketing strategies that can be implemented in any business, venture, or means of promotion are:

1. Message Boards/Forums- Participating in industry related message boards is one of the easiest ways that you can promote a business, product, or service. Message boards are sites that provide you with a forum of a common interest. For example, if you are promoting a business related to Golfing, then you can do a search on a search engine for Golfing Forums and then proceed to promote your business on these forums. Thus, in promoting your product/service/business you will be aiming at an expansive target audience, willing to discuss Golfing or whatever industry you are involved in. In marketing through message boards it is important to recognize that you can subtly promote your business through what is called a ‘Forum Signature’, in which you can be providing an outlet for fellow users to browse what you have to offer or what your business is about. By providing useful commentary on the message boards you will be providing value, and in turn this expansive target audience can convert into potential customers via the link in your signature.
2. SEO Consulting Firm- A firm with SEO experience could be incredibly helpful to overall business goals. The entire concept of SEO alone can be complex; especially if you are new to the concept of Internet Marketing itself, and knowing how to properly implement the most effective SEO strategies can take years to master. Although the term “Consulting Firm” can sound intimidating and overwhelming the process is actually quite simple because it consists of interviewing candidates and selecting the most qualified one. That is all there is to it, and in fact it can be done quickly and can immediately have a significant impact on website traffic, because in online business if you have high search engine rankings this will typically translate into improved web traffic. Massive amounts of Web traffic through high search engine rankings is possible because Internet users trust the search engines, and use it as an everyday means to attain wanted information. Thus the most relevant websites for a particular term are the ones that Internet users trust and will most likely visit.
3. Outsourcing Internet Marketing?A business owner can focus on his/her strengths and outsource the rest in order to focus on priority tasks to become much more productive. By hiring a consulting firm to take care of executing Internet Marketing strategies, you can get a lot more done in less time, and focus on higher level activities such as product creation, building JV partner relationships, and copywriting. If done properly the outsourcing of Internet Marketing tasks can almost ensure success in the long run.

In short, simple Internet Marketing methods that do not require an abundance of knowledge are most often the timeless techniques that are always effective in promoting a business, product, or service. In addition, the outsourcing of these lower level tasks; such as web design, SEO, article marketing, and niche research, can play a critical part in establishing an online team that will translate into less work and more profit.

Source: http://bit.ly/fWfOr6

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