[Infographic] - The 2015 Video Marketing Cheat Sheet

Our recent survey confirms that businesses that are using video have a leg up in 2015. Some of the highlights of our survey include the following stats:

• 4 times as many consumers would rather watch a video about a product than read about it.
• 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
• Customers are nearly 50% more likely to read email newsletters that include links to video.
• 4 in 5 consumers say a video showing how a product or service works is important.

@animoto

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The Biggest SEO Trends of 2015

Keeping up with the latest trends in search engine optimisation (SEO) is crucial to staying on top and keeping your marketing edge. SEO is an inbound marketing strategy that drives your target audience to your website, so it’s empowering to know what the biggest trends are so you’ll know what steps to take when it comes to building your brand and getting your message out.

Here are the top SEO trends to watch for in 2015

• Content is (still) king. Yes, valuable and relevant content is here to stay, as search engine algorithms continue to focus on whether or not the content has relevance to the keywords. Do away with keyword saturation and concentrate on producing high-quality content that makes good use of relevant keywords.
• Social signals elevate rankings. The more content is shared, the higher up the search engine rankings it will be. Social media management will go hand in hand with SEO and it will be beneficial for you to expand your knowledge and skills in both.
• Mobile experience will become more important. Another significant ranking factor in search engine algorithms is the mobile user experience. In 2014, mobile internet use exceeded desktop use. It is estimated that in 2015 there will be as many as 50 billion local searches using smartphones and other mobile devices—so you better start making sure your website is mobile-friendly!
• Conversations, not just keywords. Along with content, search engines are now using intent, context, and meaning in a search query—a big change from simply matching up keywords. Long-tail or conversational keyword queries and phrases are more likely to be more relevant than one and two-word key phrases. The conversion rates of long-tails are also higher because of the increased specificity. Taking advantage of long-tail search traffic is definitely the next big trend in SEO, so it would be a good idea to pour your efforts towards understanding what users are looking for and engaging them in conversation.

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[Infographic] - Great Advice on Starting Your Business

Infographic details some more great advice on starting your business. Check it out.

via @dailyinfographic

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[Infographic] - How to be a Google Power User

Simple shortcuts can help you step up your Google game tremendously. Utilizing these tools create a much easier way to navigate the web.

 

via @dailyinfographic

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13 Interview Questions and their Answers to Get you a SEO Job

With Digital Marketing booming, it is making tremendous job opportunities in its various branches, one of which is SEO. If you are reading this article, we are sure that you know what SEO is, which saves you from boredom of SEO definition we would have given. So which questions do you think are usually asked in the interview? Depends on the interviewer, right? Let us make it easy for you.

After asking and consulting many SEO experts we have gathered some questions which are generally asked by any interviewer if you are going for a SEO job interview. Take advantage of these questions to the fullest and get your SEO dream job. Forget not to give us the treat.

13 common interview questions:

1. What do you know about Google’s algorithm updates?
Answer: In order to make the deserving websites with better content rank higher than others in the search results, Google is constantly trying to work on their algorithm. Google introduced Google Top Heavy Update and Google Penguin Update in 2012, Google Hummingbird in 2013 and Google Pigeon Update in 2014. All these updates have helped Google in improving its algorithms and that in turn have helped many websites to get their deserving place in search results.

2. What is a Google “Penalty”?
Answer: The negative impact on a website's search rankings based on updates to Google's search algorithms or manual review is called a Google Penalty. It can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. Engaging into practices which go against webmaster guideline can get you a penalty.

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