SEO Services Company

Search engine optimization – A method or process of optimizing a website to achieve top search engine ranking for targeted keywords. SEO is one of the most cost effective ways for any business to garner higher volumes of qualified traffic and web popularity. We at Anat Kumar SEO Services are focused towards providing professional & valuable SEO services that can help you achieve the goals you have set for your website and to make your website popular on the web and get top listings in search engines including Google, Yahoo, Live, Ask and others.

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PPC Management

Quality Score:

It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query.

The best way to improve your keywords' Quality Scores is by optimizing your account. This entails making sure that each of your ad groups contains descriptive ads all advertising the same product or service, and that each keyword in the ad group closely relates to the ads.

Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs.

Optimization strategies:

1. Identify your advertising goals:

I want to get more clicks,

I want to increase my clickthrough rate (CTR),

want to improve my return on investment (ROI)

2. Organize your account for maximum effectiveness:

Organize your campaigns by topic,

Target the right languages and locations,

Create highly specific ad groups,

Avoid duplicate keywords across ad groups.

3. Choose relevant keywords and placements:

Choose your keywords carefully,

Take advantage of keyword matching options,

Use placement-targeted campaigns,

Choose your placements carefully.

4. Create straightforward, targeted ads:

Include keywords in your ad text (for keyword-targeted ads),

Create simple, enticing ads,

Use a strong call-to-action,

Test multiple ads in each ad group.

5. Optimize your website for conversions:

Point users to the right landing page,

Evaluate your site design,

Test your way to effective site content,

Keep the user experience in mind.

6. Track your account performance:

Check your account statistics,

Set up custom alerts, reate reports,

Use web analytics.

7. Test and modify your campaigns to get the results you want:

Evaluate your campaign performance and make changes as necessary,

Try different bidding options.

How is an AdWords account structured?

Here are three levels to a Google AdWords account: account, campaign, and ad group. The diagram below shows the account structure and the settings that are applied at each level. In summary:

What are keyword matching options?

1. Broad Match:

2. Phrase Match

3. Exact Match

4. Negative Match

Determining cost per click

There are two primary models for determining cost per click: flat-rate and bid-based

1. Flat- rate PPC: In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.

2. Bid-based PPC: In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.

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PPC Management in Google Adwords

Some useful information and point for PPC management in Google Adwords.

Google Adwords is very effecting and popular for online advertisement and sales due to

• Reach: Easily reachable to the potential customer
• Cost: We can set our own budget
• Timing: Set according to geographical region
• Flexibility: Flexibility to show or pause ads

What is ROI?

Return on Investment(ROI) measures our advertising profits- how much profit we've made as a result of our ads compared to how much we've spent on the ads.

ie. [(revenue-cost)*100]/cost

How to improve ROI?

1. Some of the point to be remember during ad campaign to improve ROI:
2. Use the landing page that must relevant to our ads,
3. Make sure our website is easy to navigate,
4. Use highly relevant keywords and add text,
5. Adjust keyword or content network bidding
6. Add successful sites as placements

How ads rank is determine?

Add rank=CTR*maximum bid

Click Through Rate

Click Through Rate(CTR)- It is the % value of people who actually clicks on our advertisement.

ie. CTR=No.of clicks/Impressions

Some points to increase CTR:

1. Identify advertisement objective,
2. Know potential customer in the market,
3. Organize account and maximize the effectiveness,
4. Research keywords effectively,
5. Maximize the power of keywords
6. Avoid duplicate keywords across Ad Group
7. Be strategic to bid quality keywords
8. Write eye caching advertisements
9. Use the power words like "Buy", "Sale", "Order", "Browse", "Sign Up", "Download" etc. in advertisement,
10. Ensure that keywords and websites are relevancy,
11. Use the relevancy display URL,
12. Monitor, track, evaluate and test your advertisements.

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How to Install Wordpress Blog in Local Host

There are several steps that are required to install the wordPress successfully on the localhost. so just simply follow these steps :

1. This step requires you to download the wordPress software.
Visit: http://wordpress.org/download/ to download your copy of WordPress.


2. After downloading the software , simply extract in the root directory of the server. ( www directory in case of wamp and htdocs in case of xampp/lampp). Place the contents in a folder named as WordPress.

3. Now start the local server and in the browser screen point to the following URL : http://localhost/wordpress/


4. You will be faced with an error message regarding the configuration file.


To rectify this error there are two ways.

Either you go manually and rename the wp-config-sample.php file to wp-config.php and then manually enter your database details
Else you can go by the graphical user mode. This mode is a preferred one

5. We will proceed via the GUI Mode. First of all we will create a database using the PHPMyAdmin so that all the sample data of the WordPress is installed in it.

Open the PHPMyAdmin using the URL http://localhost/phpmyadmin


Then click the Let’s Go button on the Web GUI to initiate the installation of the WordPress on the localhost.


Now understand what have to be filled here in the text fields.

Database Name: It is the name of database where the sample data of the WordPress will be installed. Since we already made a database using PHPMyAdmin named as WordPress , type in this name

User Name: This specifies the user who will use the database. Since the installation is done on local machine we will designate our user as root.

Password: This will authenticate the user to access the database. This is left as blank in this case.

Database Host: It is the host computer on which the database resides. Since for local installations the host designated is localhost.

Table Prefix: It is used when we want to run multiple installation on the same database. Leave it as default which is provided in the text field.

6. Finally click on the Submit button. And if everything goes right you will be faced with the following screen:


The above window shows that wp-config.php has not been written. To rectify this error just go to your web directory and copy paste the matter written in text box into a new file named as wp-config.php. After that just hit Run The Install button.

7. If everything goes according to the plan, you will be faced with famous five minute WordPress installation process. Just enter the personal details and password.


Finally click Install WordPress.

8. Now login to your website’s admin panel at http://localhost/wordpress/wp-admin to customize its looks and settings.

9. To have a first look of your new setup wordpress site simply enter this URL: http://localhost/wordpress/

Congratulations! you have successfully installed the WordPress on the local computer

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