Some useful information and point for PPC management in Google Adwords.
Google Adwords is very effecting and popular for online advertisement and sales due to
- Reach: Easily reachable to the potential customer
- Cost: We can set our own budget
- Timing: Set according to geographical region
- Flexibility: Flexibility to show or pause ads
What is ROI?
Return on Investment(ROI) measures our advertising profits- how much profit we've made as a result of our ads compared to how much we've spent on the ads.
ie. [(revenue-cost)*100]/cost
How to improve ROI?
- Some of the point to be remember during ad campaign to improve ROI:
- Use the landing page that must relevant to our ads,
- Make sure our website is easy to navigate,
- Use highly relevant keywords and add text,
- Adjust keyword or content network bidding
- Add successful sites as placements
How ads rank is determine?
Add rank=CTR*maximum bid
Click Through Rate
Click Through Rate(CTR)- It is the % value of people who actually clicks on our advertisement.
ie. CTR=No.of clicks/Impressions
Some points to increase CTR:
- Identify advertisement objective,
- Know potential customer in the market,
- Organize account and maximize the effectiveness,
- Research keywords effectively,
- Maximize the power of keywords
- Avoid duplicate keywords across Ad Group
- Be strategic to bid quality keywords
- Write eye caching advertisements
- Use the power words like "Buy", "Sale", "Order", "Browse", "Sign Up", "Download" etc. in advertisement,
- Ensure that keywords and websites are relevancy,
- Use the relevancy display URL,
- Monitor, track, evaluate and test your advertisements.
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