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Matt Cutts Reply on Negative SEO Protection

Monday, August 12, 2013

Question: Should I be worried if a couple of sites that I don't want to be associate with are linking to me?

According to Matt Cutts, if you notice there are links pointing back to your site which you believe are causing problems, the first thing to do is ask the Webmaster to have them removed.  There are dozens of generic forms available to help streamline the process so you can send out lots of requests quite quickly.
If the Webmaster refuses to remove the links, or they simply ignore your request, you can use the ‘disavow’ tool from Google.  This is a tool which allows Webmasters to tell Google that they are not associated with the site where this link is coming from, and they do not want that link to be associated with their site.  Essentially it works similar to the nofollow tag, except it is applied by the receiving site rather than on the hosting page.
Once this process has been properly followed, you should continue with business as usual.  Once Google has processed through the request, there should be no further negative impact from that particular link.  Of course, it is still important to keep track of your back links to ensure there aren’t any additional low quality links being directed toward your site.

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