Every website has been created with business objectives in mind, whether this is to provide information, create leads for your company, or sell products. Measuring the amount of visitors that complete a desired action on your site is referred to in the industry as a 'conversion'.
Micro conversions can often precede the macro conversion
- Macro Conversion: A macro conversion is the primary conversion on a website, for example a completed sale on an ecommerce site or a completed lead generation form.
- Micro Conversion: A micro conversion relates to smaller engagements such as a newsletter sign up or a user watching a product video.
| Macro Conversion | Micro Conversion |
|---|---|
| Revenue based conversions | Navigation based conversions |
| Lead member acquisition conversions | Interaction based conversions |
| Enquiry conversions | Engagement based conversions |
Micro conversions can often precede the macro conversion
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