How to Know SEO Agency is Helping or Hurting Your Business

• An SEO agency might be able to provide in the first few weeks or months of a contract:
• An SEO audit of your site
• An analysis of your site’s link profile
• Optimized content on your site
• Articles with links to your site that are being or have been published on other sites
• An SEO agency that’s doing good stuff is going to need your help. You’re the site owner, so they might ask you for the following:
• Editor or admin access to your CMS
• View or admin access to Google Analytics
• Access to Google Webmaster Tools
• Access to social accounts
• A list of target keywords
• Past audits/penalties/work
• If an SEO agency is not asking you or telling you to do certain things, it’s a sign that they are up to something suspicious — either that, or doing nothing at all.
• The best SEO agencies view their relationship with you as a partnership. In order for you to be successful they will make important recommendations.
• If an SEO agency is not share their techniques and trying to avoid by explaining below given reasons, it means SEO agency are performing scam:
• As an SEO firm, our efforts on your behalf must remain confidential.
• Due to the nature of the industry, we’re not permitted to disclose our practices.
• Well, we do a variety of things, but it involves basically optimizing your site for search engines.
• Tons of things. It would take me too long to explain.
• I am not sure exactly, but I will get back with you.
• If you get a Google Webmaster Tools notification or an email message after one or two months commencing work with an SEO agency,  that means something going wrong with your SEO work or following black hat techniques. You need to do some careful thinking and close questioning to find out exactly why your site was penalized and what to do about it.
• I recommend that you keep an eye on your rankings. If you notice that your rankings are steadily declining, then your SEO might be performing actions that are getting your site algorithmically penalized.
• You need to find out what the agency is doing. If it sounds, looks, feels, or smells suspicious, get them get them to stop.
• If your organic keywords change significantly, beware. If you begin gaining traffic from the wrong keywords, then it could a sign of indiscriminate and careless work by an SEO.

• A quality SEO firm is going to show you what they’re doing. They will not be able to show you first-page results, but they do give you evidence of things that they’ve done. They may show you the following:
  • Actual sites that have real dofollow backlinks to your site
  • An audit of your site, homepage, content, or link profile, that includes action points
  • New content for your pages, or changes to your existing content
  • A weekly or monthly report, displaying work they’ve done and how your site ranks
• Few of the things that quality SEO agencies may recommend:
  • Start social channels — Facebook, Twitter, YouTube, Google+, LinkedIn, etc.
  • Integrate social channels with home page
  • Launch a content marketing plan
  • Start a blog
  • Add content to your homepage
  • Integrate internal linking into your existing content
  • Optimize all site content
  • Add alt tags to images
  • Change your robots.txt to allow crawling on other portions of the site
  • Create a sitemap.xml
  • Improve site speed
  • Add WP plugins like Super Cache or Yoast to enhance SEO
  • Perform a link profile audit
  • Disavow spammy links
• Here are signs of legitimate and trustworthy rank improvement:
  • Your site is ranking for your target keywords
  • Your site is ranking on the first page of Google
  • Your site is ranking for a variety of longtail keywords
  • Your ranking stays consistent. Shifting a few positions up and down on a weekly basis is normal. Dropping several positions day after day for several days at a time is not good.
  • Your goal is targeted traffic, not just lots of traffic. If you receive less traffic, but it’s good traffic, then you’ll improve your revenue.
• There are a few things you should keep in mind while contract an SEO agency:
  • Be patient.
  • Do your own research
  • SEO is a team effort, and you’ll need to view your agency as a partner in the process.
  • SEOs can’t guarantee their work.
  • They can’t do “100% satisfaction” or “full money back guarantees” that some companies are able to do.
• Evaluate SEO agency’s work by knowing answers:
  • Creating content?
  • Creating linkbacks?
  • Auditing content?
  • Optimizing for local SEO?
  • Monitor your link profile?
  • Creating new social channels?
  • Optimizing conversion elements?

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