Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced.
In the online advertising context, ad trafficking refers to the process of technically setting up an ad campaign.
The ad trafficking is performed by an ad trafficker on the ad server and can be done after receiving IO and creatives.
Different elements are set up in the ad server interfaces for trafficking:
An ad trafficking specialist will work closely with a client to develop an effective advertising campaign that often is based on identifying the type of ad formats that are most likely to attention from the consumer demographics the business is targeting.
In the online advertising context, ad trafficking refers to the process of technically setting up an ad campaign.
The ad trafficking is performed by an ad trafficker on the ad server and can be done after receiving IO and creatives.
Different elements are set up in the ad server interfaces for trafficking:
- creative placements on the site or network
- targeting options
- campaign dates
- capping
- impressions or click volumes
- CPM or CPC for automated invoice edition
- access to campaign report for agency and advertiser
An ad trafficking specialist will work closely with a client to develop an effective advertising campaign that often is based on identifying the type of ad formats that are most likely to attention from the consumer demographics the business is targeting.
0 comments:
Post a Comment