Searching for Tweets is now easier than ever. Google and Twitter have finally made a deal to show Tweets in Google search results in real time. Twitter is extremely fast paced, which is a huge part of the appeal of the social networking site. The downfall, however, of the constantly moving site, it can be very difficult to find a tweet you’ve previously seen.
That is all changing now. The partnership between Google and Twitter, allows Google to access Twitters data, making Tweets easily searchable through Google’s search results. The benefits are unlimited but here are a few that are especially important to social media marketing (and inbound marketing!) today:
Google and Twitter Real Time Search
Before the partnership, Google was able to search Twitter results, but there was a delay between when it was posted and when it is visible on Google. Within the next few months, real time results will be available. This means that moments after you post it, it can be searched for and found on Google.
With this development, businesses, especially retailers, will be able to see real time inbound marketing benefits on Twitter. When a brand promotes a product or tweets a limited time offer or new product, consumers won’t need to be following the company to see the update as they will be easily viewable on Google’s search results page.
With real-time search, monitoring your Twitter engagement will become extremely important. Just as your tweets will become more visible through Google, what your followers are saying about you will also become more visible. This means that there is a chance that negative posts may show up on Google, making addressing these unhappy tweeters more important than ever.
This partnership between these two online giants also allows for tweets that were published days or even weeks ago to be easily found. Because of this, tweets made will no longer disappear quickly, and every post you make should be thought through carefully. If you make a mistake, it won’t just vanish into the din of Twitter any longer — it will stick around.
Increased Opportunity in Search Marketing
Currently, social media plays a fairly small role in search marketing. The search world is definitely dominated by the 3 main search engines— Bing, Google, and Yahoo. But with the increased search abilities of social media platforms such as Twitter, Facebook, LinkedIn and Google+, social media marketing will start to play a much larger role in search marketing.
With these real-time updates, it is more important than ever that your websites inbound marketing and SEO strategies are being consistently applied to your tweets and posts. Google has stated that, just as before, search results will show up based on their quality of content, the best content being ranked higher to the top, and less relevant or helpful content being at the bottom or following pages.
Applying your SEO strategy to your tweets and using your strongest ranking keywords not only on your website but also throughout your Twitter feed will help provide a consistent user experience across all channels.
As important as keywords are, of course, it is equally important that you don’t overuse them. Stuffing a tweet full of keywords is more likely to hurt you than help you. The same Google rules apply to Tweets as to your website content — keyword stuffing is a big no-no.
Added Importance for Consistent Advertising
With the increased visibility of tweets, it is important that every tweet posted is treated as an ad. Since many of the readers will not be followers and may not even know what your company does, you will need to take the new visibility as an opportunity to grab their attention and make it clear what you can offer them. With the expected growth in organic ranking for Twitter, it is important to have a call-to-action or link available in most or all of your Twitter posts. Your readers, especially new ones, should be encouraged to take a specific action.
One tip: don’t overdue the sales approach. Remember you are writing to your loyal followers as well as new readers. Your followers may become overwhelmed and possibly turned off from your brand if your posts become to sales-based. It is important to create a good mix of sales and brand based tweets, a mix that will rank well in search while also keeping your current followers engaged.
This partnership between Twitter and Google is a huge step forward for social media marketing. Take advantage of this new marketing opportunity but also watch everything you say, and communicate actively with your followers. This is the perfect opportunity to grow your brand and delight your customers— don’t miss out!
That is all changing now. The partnership between Google and Twitter, allows Google to access Twitters data, making Tweets easily searchable through Google’s search results. The benefits are unlimited but here are a few that are especially important to social media marketing (and inbound marketing!) today:
Google and Twitter Real Time Search
Before the partnership, Google was able to search Twitter results, but there was a delay between when it was posted and when it is visible on Google. Within the next few months, real time results will be available. This means that moments after you post it, it can be searched for and found on Google.
With this development, businesses, especially retailers, will be able to see real time inbound marketing benefits on Twitter. When a brand promotes a product or tweets a limited time offer or new product, consumers won’t need to be following the company to see the update as they will be easily viewable on Google’s search results page.
With real-time search, monitoring your Twitter engagement will become extremely important. Just as your tweets will become more visible through Google, what your followers are saying about you will also become more visible. This means that there is a chance that negative posts may show up on Google, making addressing these unhappy tweeters more important than ever.
This partnership between these two online giants also allows for tweets that were published days or even weeks ago to be easily found. Because of this, tweets made will no longer disappear quickly, and every post you make should be thought through carefully. If you make a mistake, it won’t just vanish into the din of Twitter any longer — it will stick around.
Increased Opportunity in Search Marketing
Currently, social media plays a fairly small role in search marketing. The search world is definitely dominated by the 3 main search engines— Bing, Google, and Yahoo. But with the increased search abilities of social media platforms such as Twitter, Facebook, LinkedIn and Google+, social media marketing will start to play a much larger role in search marketing.
With these real-time updates, it is more important than ever that your websites inbound marketing and SEO strategies are being consistently applied to your tweets and posts. Google has stated that, just as before, search results will show up based on their quality of content, the best content being ranked higher to the top, and less relevant or helpful content being at the bottom or following pages.
Applying your SEO strategy to your tweets and using your strongest ranking keywords not only on your website but also throughout your Twitter feed will help provide a consistent user experience across all channels.
As important as keywords are, of course, it is equally important that you don’t overuse them. Stuffing a tweet full of keywords is more likely to hurt you than help you. The same Google rules apply to Tweets as to your website content — keyword stuffing is a big no-no.
Added Importance for Consistent Advertising
With the increased visibility of tweets, it is important that every tweet posted is treated as an ad. Since many of the readers will not be followers and may not even know what your company does, you will need to take the new visibility as an opportunity to grab their attention and make it clear what you can offer them. With the expected growth in organic ranking for Twitter, it is important to have a call-to-action or link available in most or all of your Twitter posts. Your readers, especially new ones, should be encouraged to take a specific action.
One tip: don’t overdue the sales approach. Remember you are writing to your loyal followers as well as new readers. Your followers may become overwhelmed and possibly turned off from your brand if your posts become to sales-based. It is important to create a good mix of sales and brand based tweets, a mix that will rank well in search while also keeping your current followers engaged.
This partnership between Twitter and Google is a huge step forward for social media marketing. Take advantage of this new marketing opportunity but also watch everything you say, and communicate actively with your followers. This is the perfect opportunity to grow your brand and delight your customers— don’t miss out!
via @fannit
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