Google “Pigeon” Local Search Algorithm Launches

Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map Search and Google Web Search.

We are naming this algorithm update the Pigeon update, for more on that, see our post over here.

The algorithm is more tied into the traditional web search ranking signals, including search features from the knowledge graph, spelling corrections and other search features. Google also said there were relevancy improvements to distance and location ranking.

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Google's 'Hummingbird' New Search Algorithm

Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer.

The new update "Hummingbird" is precise and fast & it has affected 90% of search hits. Google has implemented these changes to provide search results geared around more of the actual phrase typed in, rather than just focus on one or two keywords.

"Hummingbird is primarily aimed at giving Google's search engine a better grasp at understanding concepts instead of mere words", Singhal said.

It came out around 3-4 weeks ago but was only acknowledged and confirmed by Google last Thursday. The Hummingbird is mainly inspired by the ever evolving use of the internet and needs of the people. While the traditional Boolean or keyword-based systems are beginning to lose their former glory, Google also aims to move forward.

The engine’s new algorithm, as stated by them, aims to match the meaning of queries with that of documents on the Internet.

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