Creating Campaigns with Keyword Planner

Keyword Planner makes the process of building a new Search Network campaign or refining an existing campaign more efficient. The tool gives you greater insight into which keywords, ad groups, bids, and budgets you may want to use.

• Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.
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• Get historical statistics and traffic estimates. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get estimates, like estimated clicks, to get an idea of how a list of keywords might perform for a given bid and budget. These estimates can also help guide your decision on which bids and budgets to set.

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Keyword Planner Has Replaced Keyword Tool

Google Keyword Tool is no longer available and now replaced by Keyword Planner.

With Keyword Planner, Google combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.

To use Keyword Planner for taking keywords ideas, you have to sign in to your AdWords account.

To read complete article, please visit on the link https://support.google.com/adwords/answer/3141229

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