Google PageRank Updated on 6th Dec.2013

Early this morning, Google pushed out a Google Toolbar PageRank update. This update shocked webmasters because no one expected it, at least not in 2013.

As you may remember, the last Toolbar PageRank update was over 10 months ago on February 4th. As I said at the six-month point, it was unusually for Google not to push out a PageRank update quarterly. Then Matt Cutts, Google's head of search spam, told us there won't be a PageRank update before 2014 - or at least he thought so.

Today, December 6th, the Google Toolbar PageRank values have been updated.

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SEO Ranking Factors – 2013

How do well-positioned pages rank on Bing?What distinguishes them from lower ranking pages? And what are the differences between Bing and Google?

You can find the most important factors in overview of all rank correlation coefficients. These are all the factors that have analysed and consider relevant.

Ref: http://www.searchmetrics.com/en/white-paper/ranking-factors-bing/

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Top Brands Automatically Rank Higher on Bing as well as Google

On Bing, as on Google, pages from top brand web sites seem to have an automatic advantage which means they rank in the top search results positions. And content quality, social media signals and backlinks are all associated with pages that rank higher in searches. While only about a quarter (24.7%) of web pages (URLs) that appear on the first page of Bing's search engine results are also included on the first page of Google.

Five other key findings from the study for rank higher are:

1. Top brands rank higher on Bing as well as Google: Brands seem to automatically rank higher in Bing searches in the same way as they were found to do on Google in Searchmetrics' previous study. However Google's algorithm seems to be a little more effective at identifying brands and separating them from non-brands.
2. Backlink numbers are closely linked to higher rankings on Bing: In Bing search results (as with Google) the number of backlinks remains very closely connected to how the page ranks. And while both Bing and Google try to reward pages that have a profile of backlinks that looks natural, Bing seems less rigorous about this than Google.

Read more here »

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10 Tips to Improve Page Rank

Following guidelines will help to increase Page Rank of a website

• Design and develop search engine friendly website by following white hat SEO techniques
• Update your website with fresh and unique content regularly
• Get high PR quality back links from regularly crawled sites
• Make sure your server works correctly
• Mind your page load time
• Check the site internal link structure
• Adjust the crawl speed via Google Webmaster tools
• Add a sitemap
• Make sure your server returns the correct header response
• Make sure you have unique title and meta tags for each of your pages

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