Become an Internet Marketing Superstar

Becoming an internet marketing super star is not something that happens overnight; it requires hard work, dedication and a great deal of trial and error. The internet is wide and vast and it requires a great deal of commitment if you are going to venture into that space and be successful.

• Motivation: For starters you have to want it…really bad. You have to be motivated to constantly learn because with every new tech start up comes a new approach to spreading your message. The search engines are always changing and new businesses are always popping up so you have to be motivated to learn the ever changing landscape.
• Daily Education: It is a must to be able to educate yourself almost on a daily basis. Blogs and news sources are plentiful and if you want to progress in the search space you have to stay up to date with everything that is going on around you and that requires reading blogs and other news sources that report on changes and trends in the search space.
• Willingness To Try: If you really want to learn you will almost have to have a test site where you can really experiment different SEO efforts. Sometimes having a hobby website that you can really push the search engine marketing boundaries (without going in the black of course) will give you some really valuable insight and experience through a hands on approach. You can read and learn all you want but until you put your hands on something concrete and experience the numbers going up you simply will not understand how great it feels to make a positive impact on a website.
• Thinking Outside The Box: Internet marketing cookie cutter approaches simply won’t cut it in today’s online space. You really need to be able to put your thinking cap on and really think outside of the box if you want to pull in those targeted web visitors all while establishing a brand for yourself in the search space.

Even if you don’t want to be a “superstar” and just understand it than you still have to follow these best practices above because in today’s environment you have to be able to stand out and with that requires some very important education and thinking.

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5 SEO Tips for Retail Websites

An online retail store contains products from various or niche manufacturers. A retail website can sell anything from toys, books, furniture, bags or perfumes. The best example of a retail website is Amazon, which lets you purchase almost anything under the sun. In order to generate leads, you need to drive quality traffic to the website. Search engine optimization is the most commonly used technique to drive traffic to the website. It is also the technique many webmasters are ignorant about. If misused, your website can get banned in the search engines.

Five SEO Tips for Retail Websites

1. Target Niche Keywords: Quality traffic is defined as the visitors who are genuinely interested in the websites content. You can draw quality visitors to the website by targeting niche keywords. Lack of knowledge about SEO can be detrimental to this basic step of search engine optimization. Your target should be to analyze keywords from your niche and select the ones which are a perfect blend of competitiveness and popularity. Fiercely competitive keywords take over a year to rank. Thus, you should work on ranking well for several long tail keywords.
2. Generate SEO Friendly URL’s: A retail website is bound to contain several hundred pages. With addition of various products, this number is going to increase. A Dynamic website is developed using a programming language whose URLs contain session ids. This kind of URL structure is not SEO friendly as the searchbots ignore them. Do not use special characters in the website URL except hyphen. Also, keep the URL structure common throughout the website.
3. Add Fresh Content: Search engines love websites which get updated regularly. Webmasters have a good scope of adding a variety of non repetitive content to the retail websites. Content can be added in the form of product description, comparison with other products and consumer reviews. You need to ensure that the content doesn’t get repeated in the website. Do not stuff the content with keywords. A keyword should be distributed in the content 3-4 times at relevant places. Always write for the visitor and not for the search engines.
4. Optimize the Images: Image optimization if a part of the on page optimization strategy. A retail website is full of product images which the search engine cannot read. You can use the alt attribute in the image tag and input relevant text. For e.g., if the product image consists of a Harry Potter book, the alt tag can read, Harry Potter- the Sorcerer’s Stone. Instead of reading a blank space, the search engines will encounter the above text. With thousands of images, image optimization is absolutely necessary for a retail website.
5. Optimize PDF Files: It is common practice on a retail website to offer a product catalogue in the PDF format. If optimized well, a PDF file can rank faster than an html page. An image based PDF file is like an image to the search engines, who don’t read them. In order to rank well in search engines, text based PDF creators are more useful than the Image based PDF creators. You should always fill the document properties of a PDF file, especially the title. Lastly, keep the size of the PDF file to the minimum. This will ensure quick loading of the file.

All the SEO techniques applicable to a normal website can be used for a retail website. This includes off page optimization activities like link building and search engine marketing. A well optimized retail website not only increases the ROI but also enhances the user experience.

@Gagliassoblog

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Facebook Moving Forward With Now 600 Million Users

Facebook’s advertising measurement tools have for a long time understated its demographics; however it appears that the site just hit the 600 million user mark.

Facebook added 100 mill users in just under 6 months, and of these users over one fifth of them were from the United States, which still remains the largest-represented country on face book.

Asia has also had growth since mid June last year, namely India, the Philippines and Indonesia Both Philippines & Indonesia are in the top 5 among countries represented on this site, but they also have a fraction of the number of users than in the United States.

However we are far more curious about whether this current fast pace of growth will continue, and if it does then for how long?

Can it move as fast as to say Facebook could reach 650 million users in March and 700 million in June this coming year? Growth in the United States is expected to calm down sometime in the near future and then the rest of the expansion will have to come from the other countries around the world. The very few of countries that face book hasn’t yet impacted seem to be the “swing votes” in concluding whether or not the current trajectory will continue?

@Seoconsult

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What is Link Wheel Strategy?

Link wheels are nothing but a group of websites that are interconnected which try to improve the ranking of a target website by linking to target website.

Following pictorial diagram will help for understanding link wheel:

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Social Media Play Bigger Part in SEO Link Building

Social media sites are becoming a big part of search engine optimization (SEO).

Sites like Facebook and Twitter can go a long way when it comes to link building strategies. With the help of these social networking sites, SEO campaigns can conduct more efficient marketing campaigns and targeted e-mail campaigns.

Of course, content promotions are still the best way to build links. But they can be reinforced by social media campaigns to increase effectiveness.

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