Top Blog SEO Techniques to Use

Blog posts have been all the craze for quite some time and they have many internet marketing benefits but they have to be approached correctly. There are many search engine optimization elements that should be present with each blog post and it is important to realize this if you want your blog posts to go the extra mile.

Here are several top blog SEO techniques to use:

• URL Structures: Often times a blog post will use programming language that looks like a string of characters or the entire title of your blog post. Either one really doesn’t do much for your SEO. The entire title is better than the random characters but ultimately you want to pull out your most important words from your title or even use keywords tastefully if they apply to your post and use those for your URL structure.
• Internal Linking: If your blog is located on the URL or domain as your main website you can gain a great advantage by hyper linking keywords and linking them to some of you main product or service pages.
• Plugins: Most of the blogging platforms have a large variety of SEO related plugins that will complete some of the SEO work for you so you don’t have to think about it.
• Images: Images have a variety of advantages, everything from user experience to search engine marketing. Image search is a popular place to be visible in as well and by utilizing images in your posts and tagging them with keyword rich phrases in the alt tags you increase your chances of being visible in the photo search area.
• Meta Info: Many blogging platforms out there now allow you to write custom meta information for individual blog posts which is just another area you can entice the search engines to ping you into the search result space.

Blogging every week for all businesses is important but it is also important to blog correctly so you are always maximizing your efforts online. Take the time to go the extra step with your blog posts and over time you will see much more activity happening from your hard work.

@Searchengineoptimizationjournal

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Choosing the Best Keywords for SEO

When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign because very generic keywords such as free or SEO don't add any value at all. Also being too focused can lead to fluctuating ranking for your website. So the best way to ensure you reap rich dividends for every single SEO penny you spend is to understand the process to research effective keywords.

Typically, there are many different methods to find best and relevant keywords and some of these steps are:

• Finding words that people use to find product or service similar to your offering.
  - Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
  - Historical analytics data
  - Data mining the search information at your site's level
• A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
  - Drive traffic to your website
  - Spike the conversion rate for your business- Ensure that the search engines index your website for the optimum terms
• Examine what will be your 'long tail' terms and optimise for those.
• Finding related keywords used for search on large and small search engines.
• Discovering keywords using trend related tools such as Google trends & Google Insights
• Discovering news, forums, and blog related keywords
• Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database

Remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.

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New Tool for Google Mobile SEO

The new service allows pay per click advertisers to get a preview of how their ads will look on the search engine.

According to experts, the new tool is particularly useful for location-based mobile ad campaigns. PPC advertisers will be able to see if their ads are visible to phone owners in specific locations.

Ad viewers can gain useful information from the advertisement, like how far they are from the nearest business location of the brand

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Can Social Bookmarking and SEO Complement Each Other?

Search engine optimisation (SEO) campaigns and social bookmarking may not initially seem like strategies which can work together, but one expert suggests that combining the two can hold a range of benefits.

Writing a guest post for Search Engine Land, BlueGlass's Jordan Kasteler comments that "combining real-time social sharing with search engine optimisation tactics can give websites the indexing or popularity boost that it needs".

SEO strategies, he notes, should be kept simple. He recommends sticking to best practice guidelines for writing, as well as using locally-relevant keywords to boost search engine rankings.

Highlighting that organic rankings will last longer than popular stories on Digg, he suggests that by creating content that ticks both boxes, businesses can enjoy the best of both worlds.

And succeeding to get content on social networking platforms could also help to boost the site's exposure, thereby potentially increasing future rankings.

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SEO Do’s and Don’ts

SEO or Search Engine Optimization is critical to your business being found online, here is some do’s and don’ts of how to get the most from SEO and Google.

• Do practice safe SEO: Don’t get in to bed with an SEO business you don’t know well. Try and avoid the emerging market of cheap offshore SEO providers. Statistically speaking there is a good chance they engage in “black hat” SEO practices, such as link spamming, content masking and doorway pages. These underhanded tactics can have your website banned from Google.
• Do be strategic: Work out which key words you want to rank for and make sure there is content on the website with these keywords in it.
• Do get into blogging: A regularly updated blog enables a conversation between the human reader and Google to take place.
• Do take advantage of available tools: Use Google Analytics to track the success of your SEO. This tool enables you analyse keyword rankings, time spent on site and bounce rates.
• Don’t rush it: Quality SEO services take time. If a provider is promising results, chances are they can’t be trusted.
• Don’t flood copy with keywords: While it’s important to feature keywords in your website copy try not to overdo it – flooding web copy attracts penalties.
• Don’t inflate inbound links: Avoid trying to artificially inflate the inbound links to your site too quickly. This process should be a slow and considered approach over time.
• Don’t fall for false claims: Never use a company that guarantees you number 1 on Google. No one can guarantee the exact position of a keyword.

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