Keeping up with the latest trends in search engine optimisation (SEO) is crucial to staying on top and keeping your marketing edge. SEO is an inbound marketing strategy that drives your target audience to your website, so it’s empowering to know what the biggest trends are so you’ll know what steps to take when it comes to building your brand and getting your message out.
Here are the top SEO trends to watch for in 2015
- Content is (still) king. Yes, valuable and relevant content is here to stay, as search engine algorithms continue to focus on whether or not the content has relevance to the keywords. Do away with keyword saturation and concentrate on producing high-quality content that makes good use of relevant keywords.
- Social signals elevate rankings. The more content is shared, the higher up the search engine rankings it will be. Social media management will go hand in hand with SEO and it will be beneficial for you to expand your knowledge and skills in both.
- Mobile experience will become more important. Another significant ranking factor in search engine algorithms is the mobile user experience. In 2014, mobile internet use exceeded desktop use. It is estimated that in 2015 there will be as many as 50 billion local searches using smartphones and other mobile devices—so you better start making sure your website is mobile-friendly!
- Conversations, not just keywords. Along with content, search engines are now using intent, context, and meaning in a search query—a big change from simply matching up keywords. Long-tail or conversational keyword queries and phrases are more likely to be more relevant than one and two-word key phrases. The conversion rates of long-tails are also higher because of the increased specificity. Taking advantage of long-tail search traffic is definitely the next big trend in SEO, so it would be a good idea to pour your efforts towards understanding what users are looking for and engaging them in conversation.
