Searching for Tweets is now easier than ever. Google and Twitter have finally made a deal to show Tweets in Google search results in real time. Twitter is extremely fast paced, which is a huge part of the appeal of the social networking site. The downfall, however, of the constantly moving site, it can be very difficult to find a tweet you’ve previously seen.
That is all changing now. The partnership between Google and Twitter, allows Google to access Twitters data, making Tweets easily searchable through Google’s search results. The benefits are unlimited but here are a few that are especially important to social media marketing (and inbound marketing!) today:
Google and Twitter Real Time Search
Before the partnership, Google was able to search Twitter results, but there was a delay between when it was posted and when it is visible on Google. Within the next few months, real time results will be available. This means that moments after you post it, it can be searched for and found on Google.
With this development, businesses, especially retailers, will be able to see real time inbound marketing benefits on Twitter. When a brand promotes a product or tweets a limited time offer or new product, consumers won’t need to be following the company to see the update as they will be easily viewable on Google’s search results page.