Ways to Improve Your Digital Marketing in 2015

A new study released by Webmarketing123 suggests there may be some large shifts in digital marketing practices in 2015. The study, which is a comprehensive survey of 600 marketing professionals from across the United States, reveals new trends in marketing goals and practices that are likely to shape this year’s digital market. So what did they find, and how can it help your brand this year?

Some Findings

• Improving sales is both a challenge and primary goal for many marketers, with lead generation and driving sales coming in as the top two priorities for 57 percent of B2C marketers and 68 percent of B2B marketers.
• Mobile has become a major concern for most marketers—and with good reason—with 64 percent of B2B and 75 percent of B2C brands reporting they’ve taken measures to make their websites mobile friendly.

9 Tips to Improve
With these trends in mind, here are a few tips to make sure your marketing initiatives stay on track in 2015:

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Digital Marketing Strategies that will Boost you Business

Digital Marketing Strategies that will Boost you Business

• Goal Setting: Digital marketing is a great way for small businesses to prosper. Starting with a solid goal in mind greatly increases your chances of success.
• Creating a Marketing Funnel: From guest visitor converted into a lead. The most successful businesses have an effective marketing funnel in place. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
• Call-to-action: A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. An effective CTA results in more leads and conversions for your website.
• Offers & Discounts: The idea behind to generate leads is to provide offers and discounts. Poeple are more eager as they are looking for offers and discounts. They will fill up the form to avail the the offers and you will get lead that can be converted into a customer or buyer.
• Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality content
  • Keyword strategy
  • Website optimization
  • Social media

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SEO Tools for Digital Marketing

Digital marketing is one of the best way to generate sales and marketing through online. For digital marketing tools are very important for preparing for startegies. Some of the very useful digital marketing tools that most of SEO consultants and analysts use to complete a complete SEO audit and to do their everyday jobs.

1. Google Insights: Use Google Insights to see if your keywords are gaining or losing popularity over time. 
2. Screaming Frog: Screaming Frog is a great tool that gives you a quick overview of your site. It has both free and paid version (approx. $165 per year).
3. Xenu: If you do not want to spend $$ on Screaming Frog, you can opt for Xenu. It’s FREE.
4. Excel: Excel should be your best buddy. You could opt for alternative: Google Docs.
5. Opensite Explorer: Opensite is a Moz tool (both paid and free) used to analyze backlinks.
6. Sequel Pro: This is also used to analyze large amounts of information, similar to MySQL, but more user-friendly.
7. Majestic SEO: Another backlink tool (both paid and free).
8. Ahrefs: This is another backlink tool (both paid and free).
9. Similar Web: This is a web ranking and competitive analysis tool. It provides web activities for a specific domain you type in.

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Importance of Digital Marketing

Digital marketing is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Soon all other traditional marketing forms will disappear as digital marketing will replace them altogether.

While some generations will no doubt lament the loss of paper newspapers, books and old fashioned communication methods, new generations who have grown up with internet and mobile phones are already embracing the brave new world of digital consumption.

Digital marketing methods are faster, more practical and versatile than the old traditional ones. Technology has put business in the digital age.  Some of the most common forms of digital marketing are:

•     SEO
•     Blogs
•     Internet banner ads
•     Online video content
•     Pay-per-click advertising
•     Email marketing
•     Social media marketing (Facebook, LinkedIn, Twitter, Tuenti, Pinterest, Tumblr, G+,etc)
•     Mobile marketing (SMS, MMS, etc)

Now let’s highlight some of the key reasons of using digital marketing:

• More affordable than traditional marketing. An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach a wider audience in any part of the world.
• Easier to track results. With a wide range of analytics and data we are able to analyze our own marketing campaigns and find out how the campaign performed and how it can be improved. Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly.
• The number of consumers. According to a study of UK National Statistics more than 82% of UK adults went online in the first three months of 2011.

It is clear that the digital age has arrived and it’s time for those who have not yet adapted to the new way of marketing, to open themselves to the new way of interaction.

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