What is Ad Trafficking?

Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced.

In the online advertising context, ad trafficking refers to the process of technically setting up an ad campaign.
The ad trafficking is performed by an ad trafficker on the ad server and can be done after receiving IO and creatives.

Different elements are set up in the ad server interfaces for trafficking:

• creative placements on the site or network
• targeting options
• campaign dates
• capping
• impressions or click volumes
• CPM or CPC for automated invoice edition
• access to campaign report for agency and advertiser

An ad trafficking specialist will work closely with a client to develop an effective advertising campaign that often is based on identifying the type of ad formats that are most likely to attention from the consumer demographics the business is targeting.

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How Google Calculate Quality Score

Every time someone does a search that triggers your ad, Google calculate a Quality Score. To calculate this Quality Score, Google look at a number of different things related to your account. By improving the following factors you can help improve your Quality Score:

• Your keyword's expected clickthrough rate (CTR): The expected CTR is based in part on the keyword's past CTR, or how often that keyword led to clicks on your ad
• Your display URL's past CTR: How often you received clicks with your display URL
• Your account history: The overall CTR of all the ads and keywords in your account
• The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
• Your keyword/ad relevance: How relevant your keyword is to your ads
• Your keyword/search relevance: How relevant your keyword is to what a customer searches for
• Geographic performance: How successful your account has been in the regions you're targeting
• Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
• Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices

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Host Partner Sites to Get Instant Approval Google Adsense

Google Adsense program aprove Adsense with host-partner sites. Google has given approval to those websites as host partner which has more than 100,000 daily visits. You can use below given websites to approve Google Adsense:

1. YouTube.com
2. Blogger.com
3. Hubpages.com
4. Docstoc.com
5. Squidoo.com
6. Newsvine.com
7. Suite101.com
8. Kongregate.com
9. Yousaytoo.com
10. Stockvault.com
11. Devilsworkshop.org
12. Digitaljournal.com
13. Shoutmeloud.com

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Twitter Redesign - A Whole New Look Your Twitter Profile

Twitter unveiled the first sign of its much awaited new design on Tuesday, to a near-universal reaction that it looked just like Facebook.

The new account pages, dominated by a large strip photo like a Facebook profile, are designed to make Twitter more accessible to a broader audience and so boost a slowing user growth rate. The New design will be even easier more fun to express yourself through a new and improved web profile.

The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more.

Here are main features:

• Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
• Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
• Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Reference: Twitter

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How to Know SEO Agency is Helping or Hurting Your Business

• An SEO agency might be able to provide in the first few weeks or months of a contract:
• An SEO audit of your site
• An analysis of your site’s link profile
• Optimized content on your site
• Articles with links to your site that are being or have been published on other sites
• An SEO agency that’s doing good stuff is going to need your help. You’re the site owner, so they might ask you for the following:
• Editor or admin access to your CMS
• View or admin access to Google Analytics
• Access to Google Webmaster Tools
• Access to social accounts
• A list of target keywords
• Past audits/penalties/work
• If an SEO agency is not asking you or telling you to do certain things, it’s a sign that they are up to something suspicious — either that, or doing nothing at all.
• The best SEO agencies view their relationship with you as a partnership. In order for you to be successful they will make important recommendations.
• If an SEO agency is not share their techniques and trying to avoid by explaining below given reasons, it means SEO agency are performing scam:
• As an SEO firm, our efforts on your behalf must remain confidential.
• Due to the nature of the industry, we’re not permitted to disclose our practices.
• Well, we do a variety of things, but it involves basically optimizing your site for search engines.
• Tons of things. It would take me too long to explain.
• I am not sure exactly, but I will get back with you.

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