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Google's 'Hummingbird' New Search Algorithm

Saturday, September 28, 2013

Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer.

The new update "Hummingbird" is precise and fast & it has affected 90% of search hits. Google has implemented these changes to provide search results geared around more of the actual phrase typed in, rather than just focus on one or two keywords.

Hummingbird

"Hummingbird is primarily aimed at giving Google's search engine a better grasp at understanding concepts instead of mere words", Singhal said.

It came out around 3-4 weeks ago but was only acknowledged and confirmed by Google last Thursday. The Hummingbird is mainly inspired by the ever evolving use of the internet and needs of the people. While the traditional Boolean or keyword-based systems are beginning to lose their former glory, Google also aims to move forward.

The engine’s new algorithm, as stated by them, aims to match the meaning of queries with that of documents on the Internet.

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