Does Google Use Data from Social Sites in Ranking?

Hello Matt, a recent article of Danny Sullivan suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this? -WebSEOAnalytics

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Difference between Google webmaster and Google analytic tool

With Google Analytics, we can gather, view, and analyze data about our website traffic (Organic, paid and referral). It generates detailed statistics about visitors to our website. It helps to strengthen your marketing initiatives and create higher converting websites.

Google Webmaster Tools is a free service provided by Google to help new and experienced webmaster check on their indexing and raise the visibility of their website(s). The range of tools offered on Google Webmaster Tools can help webmasters significantly raise their profile by search engine optimization and traffic generation.

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10 Tips to Improve Page Rank

Following guidelines will help to increase Page Rank of a website

• Design and develop search engine friendly website by following white hat SEO techniques
• Update your website with fresh and unique content regularly
• Get high PR quality back links from regularly crawled sites
• Make sure your server works correctly
• Mind your page load time
• Check the site internal link structure
• Adjust the crawl speed via Google Webmaster tools
• Add a sitemap
• Make sure your server returns the correct header response
• Make sure you have unique title and meta tags for each of your pages

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Important update for PayPal users in India

Hi PayPal Users,

Yesterday I got a mail from PayPal regarding updates and policies for availing services. Here i am going to share mail from you

"Dear Mr/Ms. ......,

As part of our ongoing effort to comply with the requirements set out in the notification of the Reserve Bank of India (“RBI Guidelines”) that apply to all online payment gateways, all PayPal users in India will be required to add the following to their PayPal account in order to continue to receive export-related payments and withdraw money:

• A purpose code related to the majority of commercial activities for export-related payments
• A PAN or Permanent Account Number
• A bank account in India (if not previously added)

To add a purpose code, PAN and bank account:

1. Log into your PayPal account at www.paypal.com/in
2. You’ll find prompts on the top of your “My Account” page asking you to “Add” your PAN, purpose code and bank account
3. Click on the “Add” links and follow the instructions.

Additionally, PayPal users in India are required to provide a current and accurate postal address on their PayPal account. To ensure that your address is up-to-date:

• Log in to your PayPal account at www.paypal.com/in
• Click on “Profile” and select “Add/Edit Street Address”.

In case you have any queries, please log into your PayPal account and click on 'Contact Us' at the bottom of the page.

For users who have already added a purpose code, PAN, and a bank account in India, as well as validated their postal address, please treat this email as a reminder only.

Sincerely,

The PayPal Asia Team"

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102 Tips for Great Traffic of Websites - 1

1. Yahoo Answers.
2. Myspace.com
3. Yahoo Groups
4. Stumbleupon.com
5. Forums
6. Craigslist.org
7. Site maps
8. E-Book Giveaway
9. Website Design
10. Submit To Directories
11. Tell a Friend
12. Search Engine Optimization
13. Squidoo.com
14. Social bookmarking sites
15. Article Promotion
16. Site Explorer
17. Epinion.com
18. Alexa.com
19. Newsletter Box
20. Document posting in Scribd
21. Get Links from Relevant Websites
22. Increase the Size of Your Site
23. Send out Press Releases
24. Advertise On Online classified Ad Sites
25. Use Firefox Plug-in
26. Add a Forum to Your Site
27. Add a Blog to Your Site
28. Optimize Your Blog for The Search Engines
29. Comment on Other Peoples Blogs
30. MySpace News
31. Digg
32. Banner Exchanges
33. Traffic Exchanges
34. Pop Unders
35. Technorati and ping it when your blog content changes
36. Use a ping service like pingomatic to ping RSS aggregators
37. Submit your blog to all of the RSS directories
38. Link to other blogs in your posts
39. 3 Use Stumbleupon to stumble your posts.
40. Ask your readers to submit your posts to social bookmarking sites (Digg, Reddit, etc.)
41. Start a group blog.
42. Join SpicyPage and promote your blog
43. Join a webring.
44. Sign up for BlogWoods and promote your blog
45. Exchange Ads (not blogroll links) with complementary blogs.
46. Trade blog roll links with related blogs.
47. Use Twitter
48. Publish videos on YouTube
49. Search for Wikis related to your.
50. Join Hub pages and post links to your blog from articles you write.

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Tips for Ranking in Google

• Replace your graphical menu with a text one. If your site current has a graphical menu, get rid of it. Text based menus are far superior for search engine especially if you want to increase the rankings of the pages linked to from the menu. Because most of the incoming links for those pages will be from your menu and because the context of your incoming links is vitally important, changing your menu from graphical to text based will significantly help the rankings if your subpages. This is of course assuming that the menu links use keywords as their anchor text.
• Add two instances of your keywords in your homepage, or whichever page you’re working on. Any site should be able to do this, and its pretty simple to do. No matter how many times you already repeat your keywords on your homepage, do it two more times. You might need to be creative, but if you follow the steps in this article you should be able to pull it off.
• Get more incoming links. You can never spend too much time working on incoming links. You can search for your keywords on Google and check the backwards links of the #1 site and get all those people to link to you as well. You can search on Google for “submit URL” or “add site” or other variations and your keywords to find more places to submit your site. So spend an afternoon working on your incoming links.
• Submit more articles to directories. Find categories on DMOZ, Yahoo, and Zeal where you could submit individual articles. Chances are that not every article you have is listed in every directory, so you can always work on directory submissions. Don't spam the directories, but if you find an appropriate category for one of your articles, submit it. Spend another afternoon doing this.
• Make sure everything has an alt or title attribute. Scour your site and make sure every image has an alt attribute and every link has a title attribute. Do not stop until you have checked every nook and cranny of your site.
• Find ways for users to comment on your content. Allow users to comment helps you keep the article/page fresh. Also, user interaction allows you to perfect your article in time, add improvements and corrections. Search engines like fresh content.
• Learning CSS can have an influence on your rankings. View the source code of a site created in tables. Notice how much extra HTML code is needed to accomplish content formation. Then look at a simple CSS site's code. Minimizing your source code is always a good start.
• Content placement. Try and keep your content and heading for the given page as close to the top of your source code as possible. Put your navigation code AFTER your content. In CSS you could move your navigation to the left, top, bottom, or right of your content while still keeping the actual code BELOW the content.

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102 Tips for Great Traffic of Websites -2

52. Squidoo lense creation.
53. Create a MySpace Page. Put your blog on it, and get some friends.
54. Tell people you will link back to them if they review your blog
55. Most brands are not well established online, you review related content and it will rank well.
56. Review relevant products on Amazon.com.
57. Create product lists on Amazon.com
58. Review related sites on Alexa
59. Review products and services on shopping search engines.
60. Swap some links.
61. Try to get links from within the content of relevant content pages.
62. Sell items on eBay.
63. Target niche social news sites like DZone, Sphinn or Hugg
64. Whenever you send an email to someone, always add your website url as a signature.
65. Do email signature swaps
66. Tag blog posts at social bookmarking sites
67. Add photos to your blog with appropriate keywords - Google Images generates traffic too.
68. Tag blog photos at Flicker
69. Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related affiliate program within your niche.
70. Outsource grunt work.
71. After someone orders from you offer a one-time offer that compliments your product.
72. Participate in Blog Carnivals
73. create a network of blogs in different niches, and then link them together
74. Give away stock images with a wee watermark of your URL
75. Find and discuss with others
76. Create a Yahoo Group in the niche your site sits.
78. Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.
79. Place a free ad for your company on Gumtree.
80. Syndicate your site’s content by using an RSS feeds.
81. Submit your RSS feeds to aggregator sites.
82. Don’t worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
83. Get a custom t-shirt made with your website URL on it, and wear it often.
84. Get a custom t-shirt made with your website URL on it, and wear it often.
85. Send out a newsletter!
86. Giving away an eBook is an excellent way to generate word-of-mouth about your site.
87. Ask bloggers and other Web site owners to review your site and/or products.
88. Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
89. Share your banners on banner exchange sites.
90. Create a “lense” for your site on Squidoo
91. Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
92. upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
93. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search
94. Use Ping-0-matic to ping blog directories. Do this every time you publish.
95. Print your blog URL on your business cards, brochures and flyers.
96. Use Trackback links when you quote or refer to other blog posts.
97. Increase the list you ping
99. Use Facebook
100. Social Networking
101. Micro blogging
102Email Marketing
103. RSS Feeds implementation
104. Get outside links to internal pages
105. Use free hosting and build sites and link them back to your main site.

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Google Adwords Prospectus

We hope this prospectus helps Adwords beginners, Adwords customers, Adwords professionals, and other related Adwords people.

Nowadays the advertising sector takes a big role on Internet. In the near future internet will be the biggest channel of the advertising world. When we say Internet advertising, Google is an advertisement market on its own. Google Adwords are the most frequent ads of Internet. There are two main reasons why Google Adwords are so much popular and effective.

First one Google is the number one search engine of the world and it is the number one trademark of the world. Hundreds millions of people use the Google seach engine every day on all over the world. In the course of this utilization they see Google Adwords, Pay Per Click advertising program of Google which is the biggest and most important example of Online Advertising, under the sponsored links. This is the search network of Google ads.

Second one is the huge content network of Google. Hundreds of thousands websites publish Google ads on Internet. This big network contains websites from every sector and every field. While Adwords ads are displayed as only text ads on search network, the ads are displayed as textual, banner or video ads on the content network.

Google Adwords is cheaper than other ad channels and it is also measurable. It has the highest ROI (Return of Invesment) in all advertisement channels. Google Adwords is the advertisement channel of the near future.

We should be ready to see this fact:

Google Adwords will be the biggest and the most valuable ad channel of the near future.

Inside Adwords:

Adwords ads take place on the left hand side of Google results page and sometimes on the top by the name of Sponsored Links.

Adwords working mechanism:

• While creating your Adwords Campaign, your ads, keywords and bids are formed.
• Search queries that are matched with your keywords trigger your ads and your ads are displayed on Google.
• You only pay when your ad is clicked. There is no cost for impressions on Google and its search partner sites. This is why it is called as PPC Advertising.

Adwords finds your target potential customers:

• The obtained keyword list with the right keyword analysis canalizes your target potential customers to you.
• You can display your ads in any country, region, city or a specific area. You can choose any language(s). Please note that Google does not translate your ads into the language you choose.
• You can make a choice according to age and gender (demography) for more specific target potential customers.
• Your ads can be displayed on any website on Google Content Network and also you can use placements for the specific websites that you want to display your ads. You can even choose the sections of those websites which suit your needs most in placement targeting.

Google Adwords Advantages:

• Its performance, revenue, cost, and conversion are measurable.
• Detailed location targeting is available. Country, region, city, local targeting.
• Language targeting.
• Scheduling is available. You can adjust your publication hours and days as you wish.
• You can set your daily and monthly budget as you wish and you are able to change your budget whenever you want.
• Adwords does not exceed your daily budget that you specified. Adwords adjusts the delivery frequency of your ads according to your daily budget and the clicks that you get within the day.
• You can only reach your target group. Except this target group, no one can see your ads.
• There is a fair competition and because of this Google Adwords platform is a very dynamic platform. This dynamic structure keeps Google Adwords live.
• You can make your payments via credit card or EFT.
• Performance tracking of your Adwords campaigns can be made at anytime. While your ads are active, you can make necessary optimizations always to make your campaign performance better, to minimize the costs and to maximize the ROI (Return of Investment).
• You can create many reports of statistical data. Search Query reports, campaign reports, ad group reports, ads reports, keywords reports, account reports, placement reports, and so on. You can find your conversion ratio, conversions, ROI, advertising costs with these reports.
• Google Adwords platform is the best ads program platform on Internet where its optimization is made for a better return of investment.

Why Google Adwords?

• Your website is on the first page or the first two pages (in top 20) on Google. You do still need to use Adwords to earn more. The most important thing is your target potential customers should see you on the first page on Google while they’re performing many search queries which are matched to your service/product in anyway.
• People don’t use only Google. In this phase, Google Content Network is playing a huge role. You can show your ads on thousands of websites or any of them that you want on Google Content Network.

Optimization:

• Adwords Campaign Optimization is a must for much better results. You can bring down your Adwords costs to the most feasible minimum level, you can maximize your Adwords ROI, you can get more valuable clicks with the same Adwords budget through only Optimization.

Google Adwords Consulting:

• If you want to get the best performance and the return of investment from Google Adwords, you should work with qualified specialists who have Google Adwords certificates. There are Google Adwords companies out there where these qualified specialists are working.
• Google ads program needs speciality, experience, and time. Because optimization process is carried out here. It will be a profitable decision for your business to let the Google Adwords qualified specialist to manage your campaigns of the world number one ads on Internet.

Advantages of Google Adwords Consulting:

• Getting maximum return of investment with minimum cost.
• No stress no time loss. Specialists make the whole management. If any problem occurs, they can contact with Google Support Center.
• Getting valuable suggestions from specialists to have more successful campaigns.
• A professional display of your Google ads.

Pay attention to these points about Google Adwords Consulting:

• Check their qualified Google Adwords certificate. Be careful of fake certificates.
• Be careful of ready Google Adwords packages.
• Be careful of eye-catching Google Adwords promotions. Those promotions can be a money trap.
• Do not use a different control panel for your Google Adwords account. Use the Google’s own Adwords control panel.
• None of qualified Google Adwords companies receive a profit share from Google company. Moreover they can’t get. The only thing they can get is the consulting commission from the Google advertiser.

The Most FAQ while using Google Adwords:

Q: Why do I encounter credit card decline problems?

A: Your credit card should be one of Visa, MasterCard/EuroCard, American Express, JCB cards. Your credit card should be available for international use and internet use. Your credit card’s approval system should be off. Your credit card should have the available limit for use. You can check these info by contacting with your bank customer representative. If everything is okay and you stil have the problem, then you should contact with Google Adwords Support Team via email (adwords-support@google.com).

Q: Why don’t my ads appear on Google?

A: There can be many reasons for this problem. Be sure that you haven’t had a penalty issue with Google before. Be sure that your campaigns and ads comply with Google Advertising Policies. Be sure that your credit card or payment is approved by Google. You can use the Ads Diagnostic Tool to find out the reason for your ads appearance problem. If you stil can’t find out, you should contact with Google Adwords Support Team via email (adwords-support@google.com).

Q: I can’t optimize my campaigns and my performance is quite bad. Low ROI and high CPC values. How can I solve this problem?

A: There are two ways to solve this problem. Once hiring a qualified Google Adwords professional and work with a qualified Adwords consulting company. OR you should learn how to optimize your campaigns by yourself. To do this, the best initial resource is Adwords Learning Center. AdWords Learning Center Chapter 6 - Optimizing Ad Performance.

Q: How can I contact with Google Adwords team by phone?

A: You can’t contact with Google Adwords team by phone unless you’re a qualified Google Adwords professional/company. You can email to Adwords Support Team and you may want to look at Adwords Help Center (AdWords Help) and Google Adwords Help Forum (AdWords Help).

Source: http://bit.ly/hBr4My

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8 Tips on Effective Social Bookmarking

Social bookmarking is a way of promoting your blog, your online content and building a network of regular supporters and increase your readership. Here are the top 8 things you need to know to succeed in promoting your writing.

1. Submit URL Only DoFollow social bookmarking sites - the only way to get Google indexes your bookmarks and treat them as backlinks is provided on the pages marked with the DoFollow.
2. The use of alternative titles to favorites - writes a variety of titles keyworded well in the words and phrases in the importance of the content of the article, but the alternative to its original name, and add SEO potential.
3. Insert an appropriate description for your favorites - again, use alternative terms that make your descriptions are informative and provide full information on Publish an article or blog that you are advertising to encourage people to click on - to avoid descriptions that are automatically generated text on the middle of it and basically just repeat your first paragraph.
4. Insert Related tags - since, contrary to articles and blog entries, bookmarks are extremely short, use 1-3 related tags to repeat the keywords that you already use the title and description. Do not bother to add 20 keywords - they decrease your bookmarks available "to the path of sympathy from Google.
5. Build your network and socialize - take part in the vote by leaving comments, and even the bookmarks of other people - a network of people who share the same interests. Avoid sending spam, but to attract some attention to your bookmarks - you might get blocked, banned, and, at least in such methods would never work in the long run.
6. Group favorites in various social bookmarking sites - if you have something that branches and specialize in various related fields may be advisable to use multiple social bookmarking sites - each on a specific topic. It will be easier for you to keep your contributions and destination network are not exercising the markers are not interested favorite If after travel, gardening, and wildlife with a single account and a website could soon disciples lose patience with having to parse its contents to find something you want to read.
7. Advertising on Social Bookmarks Profiles - to find new "friends" or "followers", directly to your blog - the use of "follow me" icons to your blog or website link to social bookmarking profiles, article directory, he tweet urged others to follow you - there are more people in the network, the easier it is your favorite Re Bookmark voted, and the cashier.
8. Promotion of other writings on social bookmarking sites - not just markers, but also well written and informative pages that link to your profile on Facebook, Twitter, blogs - whatever. You can save a lot of success in this way. Many people still see markers "anonymous" and I think it's a big mistake. If the markers are interesting and useful, people might be interested in networking with you on other sites as well, you may want to follow your blog, etc. - to give them the opportunity.

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Overdoing url removals

If you have a lot of urls that you don’t want in Google anymore, you can make the pages return a 404 and wait for Googlebot to recrawl/reindex the pages. This is often the best way. You can also block out an entire directory or a whole site in robots.txt and then use our url removal tool to remove the entire directory from Google’s search results.

What I would not recommend is sending tons (as in, thousands or even tens of thousands) of individual url removal requests to the url removal tool. And I would definitely not recommend making lots (as in, dozens or even more) of Webmaster Central accounts just to remove your own urls. If we see that happening to a point that we consider excessive or abusive, we reserve the right to look at those requests and responding by e.g. broadening, cancelling, or narrowing the requests.

So if you’re sending huge numbers of requests to our url removal tool, it might be a good idea to take a step back and ask whether you should be removing at the directory level instead.

Source: Overdoing url removals

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5 Common Web Design Mistakes

There are a few common web design mistakes that you should try to avoid. Here are a few points that will help you understand what you should try not to do.

1. Try to avoid PDF files for online reading: Users don’t like it when they come across a PDF file while browsing. It diverts the flow as they navigate through the website. The PDF format can be a great choice for digital and print media but not so good for online media. The print options can be tricky to a few. Not all browsers support viewing a PDF file online. Scrolling and navigating within the file is another daunting task.
2. Use a different color for visited links: Most internet users are in a hurry when it comes to finding something they want. The navigation links play a key role in this area. Users browse through different pages simultaneously. It is very irritating to look into the same page again and again. This is primarily because there is nothing to alert them that the particular page has already been visited. Therefore, it is very important that you change the color of the visited links. This reduces the bounce rate to a great extent and also gives the viewers a pleasant browsing experience.
3. Make font sizes adjustable: The user’s ability to resize the font size is another thing to consider. Many websites these days are designed using smaller fonts. For the website viewers who are above the age of 40, things become uncomfortable. It is always advisable to make the design in such a way the users are able to customize the font sizes for better readability.
4. Don’t overdo it with the advertisements: User’s lose interest and learn to ignore unnecessary banners or ads on the page. All they want is a solution to their problems and the information they require. It is not just the advertisements that they ignore but anything that looks like an ad can be ignored as well. Therefore it is advisable not to include a lot of irrelevant ads on the page unless it is very important or goes along with the content. Excessive blinking, animation texts and images, and pop-ups are also things that should be avoided.
5. Provide feedback forms: It is very important to design feedback forms or contact forms inside the website and above everything, respond properly. A website terribly fails if proper feedback is not given or if the visitor’s queries are not addressed at the right time.

Source: http://bit.ly/fp5Gbb

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3 ways to tap into The Power of Social Media

Over 75% of consumers use social media in some form, so if you're not using it you may be missing out on a big opportunity. Getting involved doesn't have to be complicated. Here are three things you can do to get in the game.

Start a blog: Blogs are easy to create and easy to maintain - with tools like wordpress or blogspot, you don't even need to consult a webmaster. The key is to create high-quality content that is relevant to your target audience. Keep it consistent and keep it real. Other than that, just have fun with it! Some suggestions for blog posts include:

• Industry-specific tips and insights
• Special offers or give-aways
• Analysis of recent news items
• Product tutorials
• Humorous anecdotes
• Interviews with employees, customers or partners

Start a Facebook page: Facebook is one of the most popular sites in the world (along with Google). To get started, simply create a Facebook page where you can post updates, link to your blog articles, and receive feedback from your customers. As you post relevant content and interact with customers on your Facebook page, your fan base and your revenue will grow.

Post videos on YouTube: If a picture is worth a 1,000 words, a video must be worth 1,000 pictures (and 1,000,000 words)! Plus videos get priority in search engine results and allow you to show a little personality. Start with a company overview or a product demonstration and build your video library from there.

If you implement these social media elements in your marketing, you'll be pleasantly surprised by the raving fans waiting for you.

Source: http://bit.ly/f9nawM

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Google Takes on Content Farms: What Does it Mean for SEO?

The Google attack on content farms is a prime example of why sites need to take a diversified SEO approach. Sites that were relying on links solely from content marketing efforts suddenly found that a lot of links are now attached to sites that Google views as spam. Link credit (aka link juice) can have a substantial impact on a site’s trust factor. If a site’s inbound links are now associated with content farms, they lose part of their trust factor.

Content marketing got a lot of attention as a critical component of SEO. And once something is considered an important factor, that’s when the spammers and black hat SEO types swoop in and try to game the system. Since content marketing has taken a hit with the “Farmer Update”, websites should take some time away from content marketing and focus on other components of their link building plan. That is not to say that you should give up on producing a company blog or developing quality content. It just means that major content sites that were adversely affected by the update will have some sorting out to do before they can begin to publish new content. Hopefully the sites that were wrongly labeled as content farms will re-earn their spots in the search results.

Other sites were affected by the update because, while they may have had decent content, they may have had too many Adsense Ads or ads in general that are cluttering the page. The number of ads feeds into the overall user-experience, and a lot of ads comes across as spammy. Too many ads can kill the quality and usability of the content. However, Google hasn’t laid down a clear line of what constitutes “too many” ads. This has many site owners frustrated, as the feel like they’ve been unfairly penalized for trying to monetize their site.

Source: http://bit.ly/g1vDNI

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Fastest Way To Generate Traffic

To get the largest amount of traffic, keep the largest percentage of the traffic you do get, and to establish a stable long term traffic flow a number of different things need to be combined

• Quality Domain Name
• Quality SEO Rich Website Design
• Quality Dynamic Content
• Local Marketing (Newspapers, Business Cards, Friends, Networking, etc)
• Quality Forum Memberships and Participating
• Quality Do-follow and No-Follow Blog Commenting (Especially on Related Topics)
• Social Networking on the Web (Twitter, FaceBook, and the like)
• Ethical Marketing and Business Practices Only!

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8 Steps for Traffic

1. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However the end size and shape of the web page is not known to the web designer, whereas the print designer will know exactly what size paper he will be printing on.
2. Learn the science of effective keyword selection
3. Create an opt-in page where visitors provide their name and email address for further information.
4. Create newsletters and special announcements to send out to your auto-responder list of subscribers.
5. Write articles and press releases
6. Implement the use of Viral Marketing
7. Join forums or discussion sites to gain information and to share your knowledge
8. Exchange or trade links with other websites

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3 Methods to Easy Marketing

Internet Marketing is not overly complicated, and its possible to succeed online with limited knowledge about how Internet Marketing works. Some simple Internet marketing strategies that can be implemented in any business, venture, or means of promotion are:

1. Message Boards/Forums- Participating in industry related message boards is one of the easiest ways that you can promote a business, product, or service. Message boards are sites that provide you with a forum of a common interest. For example, if you are promoting a business related to Golfing, then you can do a search on a search engine for Golfing Forums and then proceed to promote your business on these forums. Thus, in promoting your product/service/business you will be aiming at an expansive target audience, willing to discuss Golfing or whatever industry you are involved in. In marketing through message boards it is important to recognize that you can subtly promote your business through what is called a ‘Forum Signature’, in which you can be providing an outlet for fellow users to browse what you have to offer or what your business is about. By providing useful commentary on the message boards you will be providing value, and in turn this expansive target audience can convert into potential customers via the link in your signature.
2. SEO Consulting Firm- A firm with SEO experience could be incredibly helpful to overall business goals. The entire concept of SEO alone can be complex; especially if you are new to the concept of Internet Marketing itself, and knowing how to properly implement the most effective SEO strategies can take years to master. Although the term “Consulting Firm” can sound intimidating and overwhelming the process is actually quite simple because it consists of interviewing candidates and selecting the most qualified one. That is all there is to it, and in fact it can be done quickly and can immediately have a significant impact on website traffic, because in online business if you have high search engine rankings this will typically translate into improved web traffic. Massive amounts of Web traffic through high search engine rankings is possible because Internet users trust the search engines, and use it as an everyday means to attain wanted information. Thus the most relevant websites for a particular term are the ones that Internet users trust and will most likely visit.
3. Outsourcing Internet Marketing?A business owner can focus on his/her strengths and outsource the rest in order to focus on priority tasks to become much more productive. By hiring a consulting firm to take care of executing Internet Marketing strategies, you can get a lot more done in less time, and focus on higher level activities such as product creation, building JV partner relationships, and copywriting. If done properly the outsourcing of Internet Marketing tasks can almost ensure success in the long run.

In short, simple Internet Marketing methods that do not require an abundance of knowledge are most often the timeless techniques that are always effective in promoting a business, product, or service. In addition, the outsourcing of these lower level tasks; such as web design, SEO, article marketing, and niche research, can play a critical part in establishing an online team that will translate into less work and more profit.

Source: http://bit.ly/fWfOr6

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What Is Facebook?

What Is Facebook?

• Facebook is a social utility that connects people.
• Anyone can join Facebook.
• Facebook users meet and connect with people and businesses that interest them.
• People use Facebook to keep up with friends, upload photos and share links and videos.

Why Should I Put My Company on Facebook?

• By putting your company on Facebook, you can…
• Create Brand Identity on Facebook.
• Encourage people to share your brand with their friends.
• Refer customers to your company Facebook page.
• Update all your fans with one message quickly and easily.
• Upload promotional videos and share them on your site.

Facebook Marketing Services: Comprehensive service offerings allow you to maximize your Web presence and realize the marketing power of Facebook. Facebook service offerings include:

• Overall, integrated Facebook campaign strategy development
• Effective Facebook page design that increases brand awareness, fan members and sales
• Strategic input to maintain a successful brand page on Facebook
• Targeted and captivating advertising campaign creation
• Result reports with suggested campaign adjustments

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How to Optimize On-Site Videos

To help get your videos indexed in Google's Universal search results, there are steps you can take to help advance your rankings. But first things first. In order for your site to rank in Universal Search Results, you need to host the video on your site (maximize your exposure and still keep them on YouTube as well).

Once the videos are hosted on your rockin' website, you're ready to begin on-site video optimization.

• Video Sitemap: Like a regular sitemap, the video sitemap helps search engines to properly index your videos. Each URL entry must contain the following information:
  Title
  Description
  Play page URL
  Thumbnail URL
  Raw video file location and/or the player URL (SWF)
• Title of the Video: Using your keyword list, create an optimized video title. For example, "How to Roast a Turkey" is better than 'Turkey Done Real Good' (although I am somewhat partial to the latter).
• Surrounding Text: The text that surrounds the video can be a strong indicator for what is contained within the video, so ensure that you take the time to provide some relevant content for the video. For example, using the example above (How to Roast a Turkey) you can provide some background info on selecting and roasting a turkey.
• URL Structure: Optimize the URL so that it uses keywords from your keyword list. Use dashes instead of underscores as search engines view underscores as a hard character. For example, video_play is read as 'video underscore play' while using a dash (video-play) reads as 'video play'.
• File Names: Take the time to properly optimize your file names using your keyword list. This also helps search engines to identify and index your videos properly.
• Embed Links to Your Site: And last but certainly not least, embed a link in the video so that when someone posts your amazing videos on their thriving site, you've just earned yourself credit and a link back to your site.

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What is Link Building?

Link building is to generate incoming links from external web pages (also known as backlinks or inlinks) to a specific site , where the aim of this more popular than others websites on the same subject and thus higher search engine rankings for relevant keywords.

There are many ways of incoming links to a website to generate, such as:

• Register a website for that website keyword relevant directories
• Placing valuable content on a website ( Link Bait )
• Suggesting a newsworthy to a social bookmarking web site
• Exchanging reciprocal links (link exchange)
• Actively participating in blogs and forums by users in the body text of the blog or forum article add a link

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3 Questions you should ask your SEO Expert?

I get lot of request each day asking for an SEO Job but I normally do not take any SEO work for clients but I see that many of my clients complain about the SEO people they have hired have not done anything about SEO and have charged them quite a good amount of money. So how could they have saved that money? By asking few simple questions to the so called SEO experts.

1. How long they have been into SEO?
   The first and the most important thing you should understand is SEO is not an overnight task and they have to be in it for quite a long period of time for making any success. So ask the same to your SEO provider? How long have you been doing this? Verify the same with their domain who is information and see if they have been doing SEO for so long.
2. How much they have worked SEOed themselves rather than clients?
   The main reason I do not take up SEO job is I am too busy with SEO of my own forum and blog and if I can get my site ranked well I would make more money than any client can pay me. Do they think the same and have their own site or product which they rank very well.
3. How transparent are they when it comes to working for you?
   The next thing you should ask is how they will go about getting good rankings for your site. It may not be exactly what they would do but mainly the strategy. Let them do some keyword research or even go beyond it to analyze your competitors’ site and their strategy. If they talk about too many jargons like PageRank / NoFollow get familiar with them.
   To add to this question many SEO experts (as they liked to be called) tend to give that this is something where they have some backdoor entry into Google and can rank you pretty well in Google by paying them and they cannot disclose anything beyond this. This is complete bullshit and you should never even think about replying to such peoples’ emails. Google never wants their users to get results influenced by such sick minded people and never even encourages such people.

Bonus Question: What they know about what not to do in SEO?

People always like bonus and it’s my turn now to give one. Ask them about what they should avoid when it comes to SEO and see how well they are aware of blackhat SEO and how they avoid them.

Apart from clients there will be many SEO Experts (:D) reading this and so don’t be fooled if people impress you very well with the above questions and there are still more you can do is read testimonials of previous clients and try contacting them using phone numbers if any or even using email address.

There is no exact science when it comes to SEO but then its also not rocket science and anybody and everybody can know about it if not be an expert. Get yourself SEOBook by Aaron Wall and start reading it. It is certainly the best book on SEO and will certainly not rip your money off. Not only a must have for anybody getting into SEO outsourcing but also for SEO experts. It’s a good value for money.

Source:http://imtips.co/questions-you-should-ask-your-seo-expert.html

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Basic SEO Tactics - Social Media

Many a times am asked what are the basic SEO tactics to know and keep in mind. Well if one starts to explain this then the list can be a little overwhelming. However to keep matters a little simple I would suggest the below so as to be a little more effective:

• Key Word Research And Optimization: Before going into any detail you would first require to do a proper keyword research. Key words are the search words that your target audience would be keying into search sites say for instance Google. The key word research would be done in two parts. At first level you need to check on what does your target audience search. The second part you need to check out on is what keywords do your competitors optimist. Usually the two would be more or less similar however it is good to check out. Post your findings you then need to decide on which key words you will emphasis on and optimize. These would be in tandem with the brand personality and image that you may already have or you may want to create. You will need to be clear on what is the brand philosophy because without this you will not be able to be in-sync with the rest of the brand - customer perception.
• On-Page Content Keyword Optimization: Once you have frozen on your key words you need to then make it a conscious effort to utilize the same words. This is known as key word density. However it does not mean that you use the words so often that the reader has no other words to look at. Too much of density makes search spiders also suspicious and they may choose to not follow your page. The algorithms in the search engines are very much tuned to such spams. They can detect such things and can almost ban your page as a matter of speaking. Hence you do use the words but in a creative manner.
• File Name: While working at server level you will have many files to upload and save. This could be either for dynamic data or static information. The search engine scans through these as well. Do not name files as file1, file2 and so on. Instead use this space as your key holder. Have the correct File name that the pages within suggest.
• META Keyword And META Description Tag: When you edit HTML you will notice that you have spaces for Meta words. Use these appropriately. These are important for search engines. They understand the programme language and you can use these to the fullest.
• Page Title And H1 Headline: I would encourage you to be creative. However do not be so creative that the keywords are missing from your titles, headlines and sub heads.
• Image Alt Tag: Many a times I have noticed that while saving the images we do not mention the proper names instead we call them image1, image2 and so on. A very important fact is that you are missing out on great amount of search spider attraction material.
• Link Building: This is another important aspect of SEO. While working it is imperative to have a Link Strategy in mind as well. Links direct and guide the search engine crawlers towards your main page / blog / site. Links work as arrow indicators on highway for the speeding spiders and crawlers. This does not mean that you start to have link packages and get into some aggressive link farming trap. The moment we get into this zone the algorithms at search engine start to flag this as they recognize spamming actions. Additionally you need to be careful on the part from where the links come to your page / site / blog. It is good if they come from a high traffic page. At the same time that page should not have too many links or else again the danger of neutralizing the effect comes in. Allow me to explain: Let's consider two options. Let's call two pages as 'Page A' and 'Page B' respectively. Page A has high value traffic and too many links. While Page has good traffic not as high as Page A but is healthy traffic and has less than 20 links. When you will submit you link to both Page A and Page B you will notice that the search engine considers the trust value as equal. The reason being that too many links cause the search engine to start looking at spam information. Hence Link farms etc get into negative count. Add to this your link should be supported by proper copy matter and keywords that point towards your link. There are many more factors to consider before jumping into the back-link strategy.

Source: http://pervarakapadiaatmoney.blogspot.com/2010/12/basic-seo-tactics-social-media.html

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Social networking 'leads to sex faster'

Facebook, texting and other social networking tools make new couples to jump into bed faster, reveals a new US survey.

According that third annual sex survey by Shape and Men's Fitness magazines, nearly four out of five women and three of five men say that digital intimacy leads to having sex faster, reports a foreign news agency.

However, only 38 percent of women said they have actually slept with a date any sooner because of online intimacy.

Smart phones and laptops are the new toys that lead to the bedroom, it said, with nearly 80 percent of women and 58 percent of men saying social media tools leads to sex faster.

Moreover, texting is the topmost way lovers keep in touch, with men texting 39 percent more often than calling and women 150 percent more.

As many as 65 percent of those polled said they had been asked out by text and 49 percent through a Facebook message.

And as soon as the relationship clicks, 72 percent of women reported scouring a current partner's ex-girlfriends' Facebook pages.

Even in the heat of passion, some people just can't get enough of their digital devices, the survey found.

When a call or text comes in during sex, five percent of respondents said they glance to see who is calling and one percent said they stop to answer the phone.

And when the spark is extinguished, digital dumping is the new way to break up, with 43 percent of women and 27 percent of men reporting getting a text along the lines of "It's not you, it's me."

For the heartbroken, the Internet keeps hope alive, with 81 percent of all respondents saying they won't de-friend an ex on Facebook and 75 percent admitting to constantly checking a former sweetheart's page. (ANI)

Source: http://in.news.yahoo.com/social-networking-leads-sex-faster-20110124-233331-714.html

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10 Simple Tips To Get 250,000 Page Views Per Month

When we started our business 16 months ago we decided to use a blog as the central marketing tool for our business. We did it because we didn’t really have any money for advertising and we never really believed that attending networking events would work for us. We placed the blog at the center of our website and only had one commodity on our hands to make it a success….time.

It’s been a long journey but 16 months later we now get 250,000 pageviews to our site per month, in the last year we have brought in over $500,000 in business as a direct result of the blog and the business operates in 2 countries and our content has been picked up all over the world. We’ve largely used social media to promote the blog and grow that audience and today I wanted to share some of those tips with you and even though you might not have a business attached to your blog you’ll hopefully gain some good insights in to what works for business blogging….

1. Get some professional help at the start: We paid a small amount of money to get our blog designed by a professional at the start as well as getting somebody to add in the proper SEO plugins. Since then we haven’t really touched it design wise and have instead focused on the content. If you are serious about blogging or creating a business around your blog then you should invest a small amount of money at the start making it look professional.
2. Integrate Facebook wherever you can: Facebook is the most important social media tool we use in terms of bringing traffic to our site. It accounts for just over 18% of the traffic on our site and the 11,000 odd Facebook likes we have are people who come back to our site on a repeat basis to consume our content. Make it easy to share your content through Facebook and if the content is good enough it will spread like wildfire.
3. Forget about getting traffic from Twitter: Many people get obsessed with Twitter as a social media tool that drives traffic but let me save you lots of time and energy now because it simply does not. Less than 1% of our traffic comes from Twitter on a monthly basis despite some of our stories getting 100s of Retweets. You can certainly share the odd link through Twitter to gain some new readers but it is not the magic formula that you have been looking for.
4. The old blogging tricks still work best: Read many of the great posts on there or on any of the other great blogging advice sites and they’ll give you great advice like to make sure you add catchy titles (probably why you are reading this post in the first place), to write often and to guest post on other blogs. These are old pieces of advice but in a world where people are obsessed with social media and the new tools those are the tools that by far and away work the best. They are the easy wins.
5. Give everything away for free: As a business we sell advice on social media. We also do a very strange thing in that we give that advice away for free on the blog all the time. There is nothing in our heads that we keep for ourselves but instead focus on sharing as much of that knowledge as possible. By giving valuable advice away you make sure that people keep coming back to your blog for more advice and that’s how you build and audience. People are selfish, if they are coming to your blog they want something for free and that is what you will have to offer.
6. Be Social In The Real World: A huge amount of people who read our blog are people that we have met in the real world. Being social online is one thing but forging a social relationship with somebody in the real world is still far more powerful than anything. Try and attend conferences within your niche, meet people with similar interests and if relevant share your blog with them. If you are lucky enough to be able to speak at any events then work your blog in to the presentation and pitch yourself as the person of authority on your given subject.
7. Use rich media content if at all possible: Text is great and it’s an important part of blogging but not everybody is a good writer and even people who can write should try and support their content with rich media content if possible. I think it helps you stand out form the crowd. What do I mean by rich media content? Photos, videos, podcasts, diagrams, slidehows or presentations. The technology is there now for you to post most of these things for free and they’ll push your content out even further to new platforms.
8. RSS is still the dream subscriber: These days you’ll see plenty of ways to subscribe to blogs including email, Twitter and Facebook to name but a few but one stands head and shoulders above all the others for me and it’s the oldest one in the list…RSS. Getting an RSS subscriber is getting somebody who is totally committed to receiving your content every single day. I cherish RSS readers in a way that I would never think about Twitter followers or Facebook likes. The social subscribers are doing it as an impulse but an RSS reader is somebody who wants to get your content every single time you publish it instantly. You should take RSS subscribers over everything else in my opinion.
9. Build A passionate community around your blog: This is by far the hardest point on the whole list and there isn’t really any written rule on how to achieve it. The one thing I think you have to do most is be nice to everybody and reply to as many comments as you physically can. Comments on your blog, comments on Twitter, comments on Facebook or Youtube or wherever the person has left a comment. People fly through the web these days pausing for a second at a time on sites these days so if they are taking time to leave a comment oon your blog then the very least you can do is stop and answer them. Building community take a lot of time but you should never underestimate the power of word of mouth when it comes to your blog or business and a passionate community is just about the most powerful thing around today.
10. Never give people the hard sell through social media: Once you build a community or a large audience for your site the temptation is always there to try and sell to them or to push your products. We never ever write blog posts asking people to use our services. Make no mistake that they can find our services within one click if they are looking for them but we’ll never push them because people can smell the hard sell a mile away and they’ll never go for it and you’ll end up pushing them away instead. The idea with social media is to engage people and have a meaningful conversation with them. That is what works best in the long run.

Source: http://www.dailyblogtips.com/10-simple-tips-to-get-page-views

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Top Blog SEO Techniques to Use

Blog posts have been all the craze for quite some time and they have many internet marketing benefits but they have to be approached correctly. There are many search engine optimization elements that should be present with each blog post and it is important to realize this if you want your blog posts to go the extra mile.

Here are several top blog SEO techniques to use:

• URL Structures: Often times a blog post will use programming language that looks like a string of characters or the entire title of your blog post. Either one really doesn’t do much for your SEO. The entire title is better than the random characters but ultimately you want to pull out your most important words from your title or even use keywords tastefully if they apply to your post and use those for your URL structure.
• Internal Linking: If your blog is located on the URL or domain as your main website you can gain a great advantage by hyper linking keywords and linking them to some of you main product or service pages.
• Plugins: Most of the blogging platforms have a large variety of SEO related plugins that will complete some of the SEO work for you so you don’t have to think about it.
• Images: Images have a variety of advantages, everything from user experience to search engine marketing. Image search is a popular place to be visible in as well and by utilizing images in your posts and tagging them with keyword rich phrases in the alt tags you increase your chances of being visible in the photo search area.
• Meta Info: Many blogging platforms out there now allow you to write custom meta information for individual blog posts which is just another area you can entice the search engines to ping you into the search result space.

Blogging every week for all businesses is important but it is also important to blog correctly so you are always maximizing your efforts online. Take the time to go the extra step with your blog posts and over time you will see much more activity happening from your hard work.

@Searchengineoptimizationjournal

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Choosing the Best Keywords for SEO

When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign because very generic keywords such as free or SEO don't add any value at all. Also being too focused can lead to fluctuating ranking for your website. So the best way to ensure you reap rich dividends for every single SEO penny you spend is to understand the process to research effective keywords.

Typically, there are many different methods to find best and relevant keywords and some of these steps are:

• Finding words that people use to find product or service similar to your offering.
  - Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
  - Historical analytics data
  - Data mining the search information at your site's level
• A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
  - Drive traffic to your website
  - Spike the conversion rate for your business- Ensure that the search engines index your website for the optimum terms
• Examine what will be your 'long tail' terms and optimise for those.
• Finding related keywords used for search on large and small search engines.
• Discovering keywords using trend related tools such as Google trends & Google Insights
• Discovering news, forums, and blog related keywords
• Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database

Remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.

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New Tool for Google Mobile SEO

The new service allows pay per click advertisers to get a preview of how their ads will look on the search engine.

According to experts, the new tool is particularly useful for location-based mobile ad campaigns. PPC advertisers will be able to see if their ads are visible to phone owners in specific locations.

Ad viewers can gain useful information from the advertisement, like how far they are from the nearest business location of the brand

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Can Social Bookmarking and SEO Complement Each Other?

Search engine optimisation (SEO) campaigns and social bookmarking may not initially seem like strategies which can work together, but one expert suggests that combining the two can hold a range of benefits.

Writing a guest post for Search Engine Land, BlueGlass's Jordan Kasteler comments that "combining real-time social sharing with search engine optimisation tactics can give websites the indexing or popularity boost that it needs".

SEO strategies, he notes, should be kept simple. He recommends sticking to best practice guidelines for writing, as well as using locally-relevant keywords to boost search engine rankings.

Highlighting that organic rankings will last longer than popular stories on Digg, he suggests that by creating content that ticks both boxes, businesses can enjoy the best of both worlds.

And succeeding to get content on social networking platforms could also help to boost the site's exposure, thereby potentially increasing future rankings.

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SEO Do’s and Don’ts

SEO or Search Engine Optimization is critical to your business being found online, here is some do’s and don’ts of how to get the most from SEO and Google.

• Do practice safe SEO: Don’t get in to bed with an SEO business you don’t know well. Try and avoid the emerging market of cheap offshore SEO providers. Statistically speaking there is a good chance they engage in “black hat” SEO practices, such as link spamming, content masking and doorway pages. These underhanded tactics can have your website banned from Google.
• Do be strategic: Work out which key words you want to rank for and make sure there is content on the website with these keywords in it.
• Do get into blogging: A regularly updated blog enables a conversation between the human reader and Google to take place.
• Do take advantage of available tools: Use Google Analytics to track the success of your SEO. This tool enables you analyse keyword rankings, time spent on site and bounce rates.
• Don’t rush it: Quality SEO services take time. If a provider is promising results, chances are they can’t be trusted.
• Don’t flood copy with keywords: While it’s important to feature keywords in your website copy try not to overdo it – flooding web copy attracts penalties.
• Don’t inflate inbound links: Avoid trying to artificially inflate the inbound links to your site too quickly. This process should be a slow and considered approach over time.
• Don’t fall for false claims: Never use a company that guarantees you number 1 on Google. No one can guarantee the exact position of a keyword.

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Become an Internet Marketing Superstar

Becoming an internet marketing super star is not something that happens overnight; it requires hard work, dedication and a great deal of trial and error. The internet is wide and vast and it requires a great deal of commitment if you are going to venture into that space and be successful.

• Motivation: For starters you have to want it…really bad. You have to be motivated to constantly learn because with every new tech start up comes a new approach to spreading your message. The search engines are always changing and new businesses are always popping up so you have to be motivated to learn the ever changing landscape.
• Daily Education: It is a must to be able to educate yourself almost on a daily basis. Blogs and news sources are plentiful and if you want to progress in the search space you have to stay up to date with everything that is going on around you and that requires reading blogs and other news sources that report on changes and trends in the search space.
• Willingness To Try: If you really want to learn you will almost have to have a test site where you can really experiment different SEO efforts. Sometimes having a hobby website that you can really push the search engine marketing boundaries (without going in the black of course) will give you some really valuable insight and experience through a hands on approach. You can read and learn all you want but until you put your hands on something concrete and experience the numbers going up you simply will not understand how great it feels to make a positive impact on a website.
• Thinking Outside The Box: Internet marketing cookie cutter approaches simply won’t cut it in today’s online space. You really need to be able to put your thinking cap on and really think outside of the box if you want to pull in those targeted web visitors all while establishing a brand for yourself in the search space.

Even if you don’t want to be a “superstar” and just understand it than you still have to follow these best practices above because in today’s environment you have to be able to stand out and with that requires some very important education and thinking.

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5 SEO Tips for Retail Websites

An online retail store contains products from various or niche manufacturers. A retail website can sell anything from toys, books, furniture, bags or perfumes. The best example of a retail website is Amazon, which lets you purchase almost anything under the sun. In order to generate leads, you need to drive quality traffic to the website. Search engine optimization is the most commonly used technique to drive traffic to the website. It is also the technique many webmasters are ignorant about. If misused, your website can get banned in the search engines.

Five SEO Tips for Retail Websites

1. Target Niche Keywords: Quality traffic is defined as the visitors who are genuinely interested in the websites content. You can draw quality visitors to the website by targeting niche keywords. Lack of knowledge about SEO can be detrimental to this basic step of search engine optimization. Your target should be to analyze keywords from your niche and select the ones which are a perfect blend of competitiveness and popularity. Fiercely competitive keywords take over a year to rank. Thus, you should work on ranking well for several long tail keywords.
2. Generate SEO Friendly URL’s: A retail website is bound to contain several hundred pages. With addition of various products, this number is going to increase. A Dynamic website is developed using a programming language whose URLs contain session ids. This kind of URL structure is not SEO friendly as the searchbots ignore them. Do not use special characters in the website URL except hyphen. Also, keep the URL structure common throughout the website.
3. Add Fresh Content: Search engines love websites which get updated regularly. Webmasters have a good scope of adding a variety of non repetitive content to the retail websites. Content can be added in the form of product description, comparison with other products and consumer reviews. You need to ensure that the content doesn’t get repeated in the website. Do not stuff the content with keywords. A keyword should be distributed in the content 3-4 times at relevant places. Always write for the visitor and not for the search engines.
4. Optimize the Images: Image optimization if a part of the on page optimization strategy. A retail website is full of product images which the search engine cannot read. You can use the alt attribute in the image tag and input relevant text. For e.g., if the product image consists of a Harry Potter book, the alt tag can read, Harry Potter- the Sorcerer’s Stone. Instead of reading a blank space, the search engines will encounter the above text. With thousands of images, image optimization is absolutely necessary for a retail website.
5. Optimize PDF Files: It is common practice on a retail website to offer a product catalogue in the PDF format. If optimized well, a PDF file can rank faster than an html page. An image based PDF file is like an image to the search engines, who don’t read them. In order to rank well in search engines, text based PDF creators are more useful than the Image based PDF creators. You should always fill the document properties of a PDF file, especially the title. Lastly, keep the size of the PDF file to the minimum. This will ensure quick loading of the file.

All the SEO techniques applicable to a normal website can be used for a retail website. This includes off page optimization activities like link building and search engine marketing. A well optimized retail website not only increases the ROI but also enhances the user experience.

@Gagliassoblog

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Facebook Moving Forward With Now 600 Million Users

Facebook’s advertising measurement tools have for a long time understated its demographics; however it appears that the site just hit the 600 million user mark.

Facebook added 100 mill users in just under 6 months, and of these users over one fifth of them were from the United States, which still remains the largest-represented country on face book.

Asia has also had growth since mid June last year, namely India, the Philippines and Indonesia Both Philippines & Indonesia are in the top 5 among countries represented on this site, but they also have a fraction of the number of users than in the United States.

However we are far more curious about whether this current fast pace of growth will continue, and if it does then for how long?

Can it move as fast as to say Facebook could reach 650 million users in March and 700 million in June this coming year? Growth in the United States is expected to calm down sometime in the near future and then the rest of the expansion will have to come from the other countries around the world. The very few of countries that face book hasn’t yet impacted seem to be the “swing votes” in concluding whether or not the current trajectory will continue?

@Seoconsult

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What is Link Wheel Strategy?

Link wheels are nothing but a group of websites that are interconnected which try to improve the ranking of a target website by linking to target website.

Following pictorial diagram will help for understanding link wheel:

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Social Media Play Bigger Part in SEO Link Building

Social media sites are becoming a big part of search engine optimization (SEO).

Sites like Facebook and Twitter can go a long way when it comes to link building strategies. With the help of these social networking sites, SEO campaigns can conduct more efficient marketing campaigns and targeted e-mail campaigns.

Of course, content promotions are still the best way to build links. But they can be reinforced by social media campaigns to increase effectiveness.

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7 Ways Social Media Will Change Your Business Forever

Social media is one of the most powerful new marketing tools for business. In fact it is safe to say that if your business is not taken advantage of social media, then your business may get left behind in the dust. The proliferation of social media into our daily lives has exploded in 2009. Every day reveals a new form of social media from our phones to new social networks appearing on the Internet.

Some may argue social media today is chaotic with so many apps, widgets, countless features, and tools all fighting for a piece of the social media pie. However, like almost everything in business, there are key fundamentals that you’d need to address to give yourself a competitive edge in business.

The truth is the social media is continuously evolving. While many others try to keep up with these ever-changing factors, the savvy business owner should be creating a powerful social media presence that covers the essential areas of social media and creates a solid foundation for future growth.

1. It’s All About The People And Communications: Social media is just that, social. Just as social media is creeping into business it is a much more rapid accepted by your target market that is continuously bombarded by this new media. As such, you need to make sure you have a solid presence on such social media platforms as Facebook and Twitter. Ideally, these starting networks will provide time to adjust and grow your social media exposure and provide a solid starting point to grow from. Social media is about connection and communication. The true globalization and amalgamation of social media behavior has opened up a large door of opportunity for businesses that are forward thinking enough to take advantage of the situation.
2. The Perception Of Value And Trust: One of the key advantages of social media is that it breaks down the barriers that separate business from customer While many businesses hide behind this war as some sort of protection. Smart entrepreneurs take down that war and allow the target market to see behind the value. By doing so they create a warm rapport and build trust with their target market. Essentially, they are putting on a human face to their company and by developing closer connections to their customer base, they can increase sales and ultimately grow their profits using this medium.
3. Connectivity, Convergence and Productivity: One of the major problems for businesses starting to social media is the fact that everything is so disconnected. For example, if you release a new article or blog post, it can take a while to manually post these two-faced book, twitter, or wherever else you are aggregating your information to. Thankfully, there are many ways to integrate and connect all the social media services into one funnel. Using services like Ping.fm you can post to one service, which then feeds your post to your many other social networks. Ping.fm for example supports over 40 different social media platforms. Believe me, this can be a major timesaver and can still help you get your message out to every single social network you may be involved with.
4. The True Application Of Social Media: If you know anything about Facebook, you will know that Facebook apps are one of the primary ways that Facebook uses interact and get hooked on using the service. If you have a Facebook presence for your business, one area of social media you should consider is getting your own application built. You don’t have to have any programming or technical knowledge, as you can outsource this very easily. However, this can take some out of pocket startup capital to get going, but once it does it’s incredibly viral and powerful marketing tool for your business. Ideally, think of something to related to your business or target market that is fun and entertaining. Creating these apps is actually very simple to do and for some larger businesses that have taken this route, it has been incredibly lucrative.
5. Creating a True Network and Community: As mentioned earlier, some business is high time the wall that separates the business from the customers. This wall really does create a barrier to communication and customer involvement as well as loyalty to your business. By taking advantage of social media and creating an actual network between all of the social networks that you are involved with, you can actually create a viral community that actually helps to promote your business. So make sure that in each social network you promote your other networks and openly invite your customers to join the other networks to stay informed.
6. The Evolution Of Social Media Advertising: One thing you’ll find in social media is a lot of people advertising incorrectly. Twitter at is a great example of this. I see too many people sending out nothing but links trying to sell their products or services. However, any marketing expert will tell you that this is business suicide. In social media, direct advertising is often frowned upon because of the nature of social behavior. The savvy social media enhanced business owner will quickly realize that the soft sell approach works infinitely better than trying to communicate a powerful sales message in only 140 characters. By building a reputation of value and trust, as well as creating a solid rapport with your target market, you’ll have a much greater chance to convert the website visitors you will generate for your social media activities into an actual paying customers. That is not to say that cannot to use “Hooks” to draw interest into your promotions, that is just common sense. However, blatant hard sells will ultimately tarnish your reputation and damage any long-term prospects.
7. Making Money – The Main Reason For Your Social Media Presence: For most people, social media is about being social and connecting with other like-minded people. For a business, our goal is to make money. It is our sole reason for existing. Often times it is hard for a business to break the social media bubble and resistance to business efforts. Unfortunately, among many social media purists, there is a common perception that all business should be banned from social media.

Of course, that is not only unrealistic but impractical. However, by taking the correct approach to social media by being personable and putting a human face on your business you have a much greater chance of creating a solid and profitable traffic and revenue stream in the long-term. Most businesses do this by branding the person rather than the business. For example, a lot of top CEOs and executives of companies are the “front man” for their businesses in terms of social media.

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How Social Media has Changed SEO

Social media websites have spread like wildfire over the past couple of years. Today, so many people spend more time on Facebook, Twitter or some other social network than any other website.

Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.

It's not surprising to find so many businesses utilizing Facebook Web promotion these days.

In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business' advantage.

Social Media SEO

It's not so hard to advertise via Facebook Web promotion. FB and other social networks allow you to post ads, updates, pictures and videos in a snap. When it comes to search engine optimization (SEO), on the other hand, there is some doubt whether Facebook SEO is really effective. For one, this particular social media site uses the “nofollow” tag. This means that your backlinks from Facebook aren't given any value by search engine crawlers. Thus, those links aren't affecting your search engine rankings at all (but they will still give you traffic).

Facebook links may be nofollow, but this doesn't mean that the website completely doesn't have social media SEO opportunities. Here are a Facebook SEO tactics:

• Post links to your website in less obtrusive areas. A good thing about Facebook Web promotion is that it presents ads and links in a rather subtle way. If you can notice, most of the ads on FB are at the right side. Although links can be found everywhere, they aren't slammed right in your face. By posting links only in your bio box, info tab, right side panel etc., you won't be turning off users by spammy messages. Thus, there are more chances of people checking out content in your site and linking to it.
• Don't stop the posting. Many a time have companies felt excited about reaching fans via Facebook Web promotion, but find that the excitement dwindles after a month or two. Keep on posting --- send out daily posts, and write about interesting things regarding your business, services, and products. These posts can encourage conversation, likes, and comments. Besides, if all your status messages are all about your products and services, your page will lean more on spammy.
• Give away free stuff. Almost everyone loves free stuff. Start a contest or coupon codes with enticing value to encourage fans to participate in your social media SEO campaign. If you get fans excited, they just might tell their family or friends and blog about it. This Facebook Web promotion tactic can result to more links pointing to your main site.
• Don't hesitate to ask for a link. It never hurts to request, or even beg, for a link. Once you have a minimum of 25 fans, post an update and ask your fans to post a link pointing to your site on their blog. If they're truly your fans, chances are they'll help you out with this Facebook SEO strategy. To increase the chances of getting that link, give out coupon codes or other free items.

@Addme

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What can SEO do for your company?

Stand out from the crowd and surf online with SEO! SEO stands for search engine optimisation. It helps drive traffic to your website. How? Well it makes your website as searchable and accessible as possible to internet users. SEO aims to get your website to the top of a search engine results page, such as Google, Yahoo, Bing, Go Fetch etc. Surf through the web

If you get SEO your web presence can double, depending on your current rank listing. It’s amazing, makes my heart swing, now it’s up to you.

SEO is a cost effective strategy for increasing your business, and provides a sound return on your investment.

You can either have onsite SEO or offsite SEO

• Onsite SEO involves your HTML code, enabling it to be an accurate reflection of what each page on your site is about, for example, key words.
• Offsite SEO is essentially the process of link building. The more links you have on other relative websites the higher your ranking will be and the more quality traffic you will hook in.

It’s time you maximised results and ranking on search engines for your website. Having quality content and links is also the key to success. The search marketing industry is growing, don’t get left behind!

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Hot to Get the Most Out of Google Adsense

If you look closely you’ll notice that on almost every single blog out there you’ll see something known as Google Adsense, If your unfamiliar with them and don’t know how they work, its rather quiet simple, you take some code place it in your blog and from there Ads are displayed from thousands of publishers who use Google Adworks and when someone clicks on one of those ads you make money.

If I had to guess I would say that at least 70 to 80 percent of people who use Google Adsense have no real clue how to maximize their profit with them, most people just set up some ads and place them on their site and don’t do anything else, if you are one of these people then you are not making as much as you should be by doing this and I’m going to explain some ways of how you can improve your profit with them.

First I want to point out that every blog will generate different amounts of money by using Google Adsense, this is because the Ads come from people who are paying Google Adwords to display them and some people pay more then others, so a blog about the sky might not pay as much then a blog about technology because the technology sector is much more competitive then the sky and people will pay more to have their ads displayed.

So how do we get an idea of the amount of money we can generate using Adsense when we are not allowed to discuss it?. Well one of the simplest ways is to use the Google Adwords External Keyword Tool. Using this tool is extremely simple, lets say you’ve got a blog about Computers and in the majority of your posts you use the word “Computers”, what you do is type “Computers” into the tool and press “Get More Keywords”, this will generate a list of several keywords that people are paying for, what you want to focus on is the green bar under “Advertiser Competition”, the higher the green bar, the more competitive that keyword is and the more money you’ll make if ads about that keyword are being displayed on your blog.

That sounds fairly straight forward doesn’t it? Now comes the question of targeting those keywords, most people think that there is no way to tell Google which Ads to display, this is a common myth surrounding Adsense, now you cannot exactly tell Google to display car ads on a biology blog, that simply will not happen, but lets say your using the word “Computers” in the majority of the posts you make and from what we can tell from the Adwords Tool the keyword “Computers” is very competitive and it should pay quiet well.

What you can do is place these two bits of code around the text that you want Google to target, the first one looks like this and the last one looks like this what these two tags will tell Google is that instead of taking every keyword on your blog, it will only take the keywords in the text between these two tags. This will refine how well Google displays ads on your site.

If your using Blogger or some other sort of blogging program the easiest way would be to wrap these two tags around the tag in your template, from there Google will only display ads based upon which keywords each of your posts have. Google will generally display ads based upon how much your keyword density is, so if your using the keyword “Computers” in the majority of your posts, you’ll get more relevant ads about Computers and we know that this keyword should pay quiet well and you’ll be making more money from it.

Now I want to cover one more tag that you can use with Google Adsense if you don’t want to use the two tags I just talked about, they have another tag which looks like this and when you wrap these tags around certain parts of your blog, Google will simply ignore all the keywords in those sections, as you can tell by doing this you get much more control over the type of ads that are being displayed and once you use these systems together you can start to maximize your potential profit with Google Adsense.

These few examples will help you increase the amount of money you get when someone clicks on your ads and it will allow Google to target the content on your site much better, by having more relevant ads on your site you should see your click through rate begin to go up.

The last thing you should be aware of is the colors of your ads, the size of your ads, and the frequency of the ads showing up on any given page. The first thing you want to do is make your ads blend in with the rest of the content, you don’t want to make people think all your after is a bunch of clicks, you want them to flow very nicely with the rest of your content, so if the majority of the links on your site are blue then make your Adsense links blue and if your text is black make the Adsense text black and so on.

The size of your ads also influences the amount of clicks your going to get, if you blatantly place huge ads all over your site people will start to trust you less and when you loose a readers trust you loose that much more clicks, its better to provide your users with quality content and ads that don’t say “HEY CLICK HERE”. Have a look at this particular blog and see how I’ve got my Adsense blocks laid out, as you’ll see they blend in quiet well, they obviously could blend in a little bit better because they do pop out a bit but they don’t scream at the user, this mixed with good quality content makes the stand out more acceptable.

The very last thing is the frequency of the ads being displayed on your blog, Google only allows you to display 3 ad blocks on any one page, so if you try to place twelve ad blocks only three will show ads and the rest won’t even be noticeable, as well you have to remember that the more ads being shown on your site takes away from the amount of money you’ll get per click, I’m unsure of exactly how this all works with Google but simply put the more ads means less money.

Now I’m not telling you to only display one ad on your entire blog to gain maximum profit, you could but you won’t be reaching maximum profit, simply because the less ads you have displayed means the less people will click on them and the less money you’ll make. The best way to deal with this is to test different ad placement on your site to see which area’s gain you the most amount of clicks while maintaining the least amount of ads, you can monitor your results in Google Adsense.

Just keep an eye on your CTR (Click Through Rate) and remember how many ads are being displayed on any particular page, you’ll eventually find exactly how many ads you should be displaying and which area’s those ads should appear. If you employ all of these techniques there is no reason why your Adsense profit should not go up.

@Dotcomreport

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How to Make Money with Expired Domain Names

Everybody is searching for more ways to make money successfully and efficiently in the world of online marketing and business these days. One untapped resource that you are probably not yet taking advantage of is the field of expired domains. An expired domain name can potentially earn you a great deal of cash and it can be another powerful tool to have at your disposal in your quest to be as successful as possible in the online marketplace.

First of all, you must of course recognize what an expired domain name is. It’s a domain name that was purchased by somebody else and either forgotten about or not renewed. That means that the original owner no longer has possession of it, although there may be a period of 30-45 days before it hits the open marketplace again.

As somebody looking to make money from expired domains, the first step in the process is being able to keep track of these names. You can do manual checks for this kind of thing and of course that can work although it will eat up a lot of time. The good news is that there are now many automated tools, services and sites out there that will allow you to quickly find expired domains based on dates, keywords, topics, traffic and more.

Now that you know about how to find some of these expired domains, you of course need to know how to actually go about earning some cash from them. You will have several different options at your disposal, and different situations call for different courses of action.

Perhaps the best case scenario is when you purchase an expired domain that was made into a real website and was able to establish itself somewhat. This site will have a supply of traffic already, and will also having incoming links leading to it. You can then redirect that traffic to your own website to quickly add more visitors.

An alternative in this situation is to throw up new content on that existing website that produces affiliate income or displays other advertisements. This way you can keep the site and its traffic intact for a time, but you can quickly and easily start squeezing some money out of it.

Even if the website never really was built and therefore doesn’t have any traffic, you can still quickly start earning. Build a micro-site based around the keywords in the domain, and use it either as a direct push for a product or affiliate program, or as a launching pad to your main site. Either way it won’t take you long to develop at all.

These are just a few of the ways that you can make money with expired domains. It’s all about being able to find them and being able to find the right ones. From there, you can build new content, sell affiliate products, redirect traffic and more, whichever solution is best for your particular case.

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