SEO Tools for Digital Marketing

Digital marketing is one of the best way to generate sales and marketing through online. For digital marketing tools are very important for preparing for startegies. Some of the very useful digital marketing tools that most of SEO consultants and analysts use to complete a complete SEO audit and to do their everyday jobs.

1. Google Insights: Use Google Insights to see if your keywords are gaining or losing popularity over time. 
2. Screaming Frog: Screaming Frog is a great tool that gives you a quick overview of your site. It has both free and paid version (approx. $165 per year).
3. Xenu: If you do not want to spend $$ on Screaming Frog, you can opt for Xenu. It’s FREE.
4. Excel: Excel should be your best buddy. You could opt for alternative: Google Docs.
5. Opensite Explorer: Opensite is a Moz tool (both paid and free) used to analyze backlinks.
6. Sequel Pro: This is also used to analyze large amounts of information, similar to MySQL, but more user-friendly.
7. Majestic SEO: Another backlink tool (both paid and free).
8. Ahrefs: This is another backlink tool (both paid and free).
9. Similar Web: This is a web ranking and competitive analysis tool. It provides web activities for a specific domain you type in.
10. WayBack Machine: This provides links to older versions of a webpage.
11. Pingdom: Pingdom provides free tools that analyze your page’s speed performance as well.
12. GT Metrix: This is a free tool that help you analyze your site’s sped performance. Page Speed, YSlow and GTmetrix are all great tools for this.
13. Searchmetrics Suite: Searchmetrics suite allows you to monitor keywords, analyze rankings, evaluate links and compare the SEO visibility of domains.
14. Rich Snipplets Testing Tool: This lets you check your markup and make sure that Google can extract the structure.
15. HTML Validator: The WDG Validator will check the syntactical correctness of your HTML to help you produce more accessible web pages.
16. SEM Rush: This is a competitive research tool that provides data on competitors’ and industry leaders’ online marketing.
17. Ayima Chrome Plugin: This is a Chrome extension that check HTTP Status Codes and redirects on the webpage you are visiting. Highly recommended and it will make your life so much easier.
18. Moz Bar: This is a free SEO toolbar from Moz. It gives you a quick overview of SEO factors of the site you are on.
19. Panguin Tool: This tool allows you to see your Google organic visit data overlaid with Google’s major algorithm updates, and then dig into your data.
20. Social Crawlytics: This is a free social media tool that allows you to identify the influencers and your competitor’s most shared content and find out who shared their content.
21. Coda 2.0: Coda is a text editor used for building sites.
22. Draftin: Draft is an application that you can use on your desktop to compose anything from blog articles to technical copy.
23. HootSuite: HootSuite is a GREAT tool.  You can use the scheduler to pre-schedule your posts for a specific date and time and you can preview how it will look.
24. TweetDeck: TweetDeck allows you manage your Twitter and Facebook accounts from one dashboard, similar to HootSuite.
25. Piktochart: Piktochart is a wonderful little program that allows you to create graphic design-worthy infographics.
26. Prezi: Prezi is another great way to easily create visual content. 
27. Flexadex: Flexadex is a great way to store important contact information for all your clients and colleagues online so you can look up someone’s information wherever you are.
28. Passpack: If you manage lots of blogs, social media accounts, etc., it can be pretty annoying to forget or lose your passwords.
29. Evernote: Evernote allows you to make notes with images, voicemails, and even website links.
30. Inbound Writer: A software that helps you improve content quality, generate new ideas and measure the results of your content.
31. Zemanta: Zemanta is a plugin that allows your content to be found and linked to by other publishers. Zemanta not only indexes your content for others to link to but they also optimize it and provide reporting analytics.
32. GroupHigh: GroupHigh is an index of 13 million blogs where users can find blogs for any campaign.
33. Buzz Stream: Buzz Stream has features that help identify link building opportunities, manage relationships and helps with the emailing aspect as well.
34. Sprout Social: With Sprout Social you can manage all of your social media channels in one platform
35. Trackur: Social media monitoring platform that monitors the web, blogs and all social media channels for brand mentions.
36. Simply Measured: A social media analysis and reporting platform.
37. Mail Chimp: This is a great email marketing tool to merge contacts and schedule out your promotional content. It’s free for small businesses.
38. SendGrid: A cloud based email delivery infrastructure that has many packages and manages all of your email transactions. You can schedule, optimize and track emails.
39. Exact Target: A marketing platform that focuses on both email and mobile.
40. Feedly: Pocket is extremely useful for saving reading for later, but an RSS feed is the best for creating one place to visit when you want to devour everything that's new, in the search for fresh ideas.
41. Wordle: A simple tool but I find it very powerful. Copying and pasting all the text from a webpage into Wordle and then creating a word cloud is just one of the potential uses.
42. Foursquare: A fun geo-location social media tool that lets you post where you are, what you’re doing and leave tips about the place you visited.
43. Scribe: Both a WordPress plugin and site app that helps you research what keywords to use in your content
44. Polish My Writing: Check contents online for any grammatical errors

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