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How to Know SEO Agency is Helping or Hurting Your Business

Friday, April 11, 2014

  • An SEO agency might be able to provide in the first few weeks or months of a contract:
    • An SEO audit of your site
    • An analysis of your site’s link profile
    • Optimized content on your site
    • Articles with links to your site that are being or have been published on other sites
  • An SEO agency that’s doing good stuff is going to need your help. You’re the site owner, so they might ask you for the following:
    • Editor or admin access to your CMS
    • View or admin access to Google Analytics
    • Access to Google Webmaster Tools
    • Access to social accounts
    • A list of target keywords
    • Past audits/penalties/work
  • If an SEO agency is not asking you or telling you to do certain things, it’s a sign that they are up to something suspicious — either that, or doing nothing at all.
    • The best SEO agencies view their relationship with you as a partnership. In order for you to be successful they will make important recommendations.
  • If an SEO agency is not share their techniques and trying to avoid by explaining below given reasons, it means SEO agency are performing scam:
    • As an SEO firm, our efforts on your behalf must remain confidential.
    • Due to the nature of the industry, we’re not permitted to disclose our practices.
    • Well, we do a variety of things, but it involves basically optimizing your site for search engines.
    • Tons of things. It would take me too long to explain.
    • I am not sure exactly, but I will get back with you.

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New Title Tag Guidelines & Preview Tool

Tuesday, April 1, 2014

Google's recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool.

Title tag preview tool (2014 edition)
Pardon the reverse order of this post, but we wanted to put the tool first for repeat visitors. Just enter your title and the search query keywords (for highlighting) below to preview your result in the redesign:

Enter Your Full Title Text:
Enter Search Phrase (optional):
I'm really happy for you, and Imma let you finish, but Beyonce has one of the best
www.example.com/example
This is your page description. The font and size of the description has not changed in the latest redesign. Descriptions get cut off after roughly 160 characters ...

Note: Enter keyword phrases as natural queries, without commas. This preview tool only highlights exact-match text (not related concepts) and is only intended as an approximation of actual Google results.

How the redesign impacts titles
Google's redesign increased the font size of result titles, while keeping the overall container the same size. Look at the following search result both before and after the redesign:



The title on the top (old design) has a small amount of room to spare. After the redesign (bottom), it's lost six full characters. The old guidelines no longer apply, and so the rest of this post is an attempt to create a new set of guidelines for title tag length based on data from real SERPs.

Full Post Source: moz.com

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List of Websites to Make Money Online

Saturday, February 22, 2014

If you are an Internet Seavy and interest to earn or make money online, I am sure listed below websites and networks will help you to make money:


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What is Macro and Micro Conversions?

Tuesday, January 14, 2014

Every website has been created with business objectives in mind, whether this is to provide information, create leads for your company, or sell products. Measuring the amount of visitors that complete a desired action on your site is referred to in the industry as a 'conversion'.
  • Macro Conversion: A macro conversion is the primary conversion on a website, for example a completed sale on an ecommerce site or a completed lead generation form.
  • Micro Conversion: A micro conversion relates to smaller engagements such as a newsletter sign up or a user watching a product video.
Macro Conversion Micro Conversion
Revenue based conversionsNavigation based conversions
Lead member acquisition conversions Interaction based conversions
Enquiry conversions Engagement based conversions

Micro conversions can often precede the macro conversion

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Creating Campaigns with Keyword Planner

Wednesday, January 1, 2014


Keyword Planner makes the process of building a new Search Network campaign or refining an existing campaign more efficient. The tool gives you greater insight into which keywords, ad groups, bids, and budgets you may want to use.

  • Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.

  • Get historical statistics and traffic estimates. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get estimates, like estimated clicks, to get an idea of how a list of keywords might perform for a given bid and budget. These estimates can also help guide your decision on which bids and budgets to set.

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