13 Interview Questions and their Answers to Get you a SEO Job

With Digital Marketing booming, it is making tremendous job opportunities in its various branches, one of which is SEO. If you are reading this article, we are sure that you know what SEO is, which saves you from boredom of SEO definition we would have given. So which questions do you think are usually asked in the interview? Depends on the interviewer, right? Let us make it easy for you.

After asking and consulting many SEO experts we have gathered some questions which are generally asked by any interviewer if you are going for a SEO job interview. Take advantage of these questions to the fullest and get your SEO dream job. Forget not to give us the treat.

13 common interview questions:

1. What do you know about Google’s algorithm updates?
Answer: In order to make the deserving websites with better content rank higher than others in the search results, Google is constantly trying to work on their algorithm. Google introduced Google Top Heavy Update and Google Penguin Update in 2012, Google Hummingbird in 2013 and Google Pigeon Update in 2014. All these updates have helped Google in improving its algorithms and that in turn have helped many websites to get their deserving place in search results.

2. What is a Google “Penalty”?
Answer: The negative impact on a website's search rankings based on updates to Google's search algorithms or manual review is called a Google Penalty. It can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. Engaging into practices which go against webmaster guideline can get you a penalty.

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How Google and Twitter are Taking Social Media Marketing to the Next Level

Searching for Tweets is now easier than ever. Google and Twitter have finally made a deal to show Tweets in Google search results in real time. Twitter is extremely fast paced, which is a huge part of the appeal of the social networking site. The downfall, however, of the constantly moving site, it can be very difficult to find a tweet you’ve previously seen.

That is all changing now. The partnership between Google and Twitter, allows Google to access Twitters data, making Tweets easily searchable through Google’s search results. The benefits are unlimited but here are a few that are especially important to social media marketing (and inbound marketing!) today:

Google and Twitter Real Time Search
Before the partnership, Google was able to search Twitter results, but there was a delay between when it was posted and when it is visible on Google. Within the next few months, real time results will be available. This means that moments after you post it, it can be searched for and found on Google.

With this development, businesses, especially retailers, will be able to see real time inbound marketing benefits on Twitter. When a brand promotes a product or tweets a limited time offer or new product, consumers won’t need to be following the company to see the update as they will be easily viewable on Google’s search results page.

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Ways to Improve Your Digital Marketing in 2015

A new study released by Webmarketing123 suggests there may be some large shifts in digital marketing practices in 2015. The study, which is a comprehensive survey of 600 marketing professionals from across the United States, reveals new trends in marketing goals and practices that are likely to shape this year’s digital market. So what did they find, and how can it help your brand this year?

Some Findings

• Improving sales is both a challenge and primary goal for many marketers, with lead generation and driving sales coming in as the top two priorities for 57 percent of B2C marketers and 68 percent of B2B marketers.
• Mobile has become a major concern for most marketers—and with good reason—with 64 percent of B2B and 75 percent of B2C brands reporting they’ve taken measures to make their websites mobile friendly.

9 Tips to Improve
With these trends in mind, here are a few tips to make sure your marketing initiatives stay on track in 2015:

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9 Effective Twitter Tips and Tricks

Twitter strategy that will boost your brand and business to the next level by describing nine nine tips and tricks you should be doing to up your Twitter game.

Following are tips and tricks you must do to take part in twitter social media:
1. Follow the leads
2. Save the sales pitch
3. Keep it short
4. Reply with a period
5. Lose a few characters - only tweeting with 125 or less
6. Ask Questions
7. Be a resource.
8. A picture's worth a thousand tweets
9. Don’t be too good for people

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Digital Marketing Strategies that will Boost you Business

Digital Marketing Strategies that will Boost you Business

• Goal Setting: Digital marketing is a great way for small businesses to prosper. Starting with a solid goal in mind greatly increases your chances of success.
• Creating a Marketing Funnel: From guest visitor converted into a lead. The most successful businesses have an effective marketing funnel in place. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
• Call-to-action: A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. An effective CTA results in more leads and conversions for your website.
• Offers & Discounts: The idea behind to generate leads is to provide offers and discounts. Poeple are more eager as they are looking for offers and discounts. They will fill up the form to avail the the offers and you will get lead that can be converted into a customer or buyer.
• Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality content
  • Keyword strategy
  • Website optimization
  • Social media

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