How Google and Twitter are Taking Social Media Marketing to the Next Level

Searching for Tweets is now easier than ever. Google and Twitter have finally made a deal to show Tweets in Google search results in real time. Twitter is extremely fast paced, which is a huge part of the appeal of the social networking site. The downfall, however, of the constantly moving site, it can be very difficult to find a tweet you’ve previously seen.

That is all changing now. The partnership between Google and Twitter, allows Google to access Twitters data, making Tweets easily searchable through Google’s search results. The benefits are unlimited but here are a few that are especially important to social media marketing (and inbound marketing!) today:

Google and Twitter Real Time Search
Before the partnership, Google was able to search Twitter results, but there was a delay between when it was posted and when it is visible on Google. Within the next few months, real time results will be available. This means that moments after you post it, it can be searched for and found on Google.

With this development, businesses, especially retailers, will be able to see real time inbound marketing benefits on Twitter. When a brand promotes a product or tweets a limited time offer or new product, consumers won’t need to be following the company to see the update as they will be easily viewable on Google’s search results page.

Read more here »

Free Career Predictions

Ways to Improve Your Digital Marketing in 2015

A new study released by Webmarketing123 suggests there may be some large shifts in digital marketing practices in 2015. The study, which is a comprehensive survey of 600 marketing professionals from across the United States, reveals new trends in marketing goals and practices that are likely to shape this year’s digital market. So what did they find, and how can it help your brand this year?

Some Findings

• Improving sales is both a challenge and primary goal for many marketers, with lead generation and driving sales coming in as the top two priorities for 57 percent of B2C marketers and 68 percent of B2B marketers.
• Mobile has become a major concern for most marketers—and with good reason—with 64 percent of B2B and 75 percent of B2C brands reporting they’ve taken measures to make their websites mobile friendly.

9 Tips to Improve
With these trends in mind, here are a few tips to make sure your marketing initiatives stay on track in 2015:

Read more here »

Free Career Predictions

9 Effective Twitter Tips and Tricks

Twitter strategy that will boost your brand and business to the next level by describing nine nine tips and tricks you should be doing to up your Twitter game.

Following are tips and tricks you must do to take part in twitter social media:
1. Follow the leads
2. Save the sales pitch
3. Keep it short
4. Reply with a period
5. Lose a few characters - only tweeting with 125 or less
6. Ask Questions
7. Be a resource.
8. A picture's worth a thousand tweets
9. Don’t be too good for people

Free Career Predictions

Digital Marketing Strategies that will Boost you Business

Digital Marketing Strategies that will Boost you Business

• Goal Setting: Digital marketing is a great way for small businesses to prosper. Starting with a solid goal in mind greatly increases your chances of success.
• Creating a Marketing Funnel: From guest visitor converted into a lead. The most successful businesses have an effective marketing funnel in place. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
• Call-to-action: A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. An effective CTA results in more leads and conversions for your website.
• Offers & Discounts: The idea behind to generate leads is to provide offers and discounts. Poeple are more eager as they are looking for offers and discounts. They will fill up the form to avail the the offers and you will get lead that can be converted into a customer or buyer.
• Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality content
  • Keyword strategy
  • Website optimization
  • Social media

Free Career Predictions

SEO Tools for Digital Marketing

Digital marketing is one of the best way to generate sales and marketing through online. For digital marketing tools are very important for preparing for startegies. Some of the very useful digital marketing tools that most of SEO consultants and analysts use to complete a complete SEO audit and to do their everyday jobs.

1. Google Insights: Use Google Insights to see if your keywords are gaining or losing popularity over time. 
2. Screaming Frog: Screaming Frog is a great tool that gives you a quick overview of your site. It has both free and paid version (approx. $165 per year).
3. Xenu: If you do not want to spend $$ on Screaming Frog, you can opt for Xenu. It’s FREE.
4. Excel: Excel should be your best buddy. You could opt for alternative: Google Docs.
5. Opensite Explorer: Opensite is a Moz tool (both paid and free) used to analyze backlinks.
6. Sequel Pro: This is also used to analyze large amounts of information, similar to MySQL, but more user-friendly.
7. Majestic SEO: Another backlink tool (both paid and free).
8. Ahrefs: This is another backlink tool (both paid and free).
9. Similar Web: This is a web ranking and competitive analysis tool. It provides web activities for a specific domain you type in.

Read more here »

Free Career Predictions