Digital Marketing Strategies that will Boost you Business

Digital Marketing Strategies that will Boost you Business

• Goal Setting: Digital marketing is a great way for small businesses to prosper. Starting with a solid goal in mind greatly increases your chances of success.
• Creating a Marketing Funnel: From guest visitor converted into a lead. The most successful businesses have an effective marketing funnel in place. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
• Call-to-action: A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. An effective CTA results in more leads and conversions for your website.
• Offers & Discounts: The idea behind to generate leads is to provide offers and discounts. Poeple are more eager as they are looking for offers and discounts. They will fill up the form to avail the the offers and you will get lead that can be converted into a customer or buyer.
• Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality content
  • Keyword strategy
  • Website optimization
  • Social media

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SEO Tools for Digital Marketing

Digital marketing is one of the best way to generate sales and marketing through online. For digital marketing tools are very important for preparing for startegies. Some of the very useful digital marketing tools that most of SEO consultants and analysts use to complete a complete SEO audit and to do their everyday jobs.

1. Google Insights: Use Google Insights to see if your keywords are gaining or losing popularity over time. 
2. Screaming Frog: Screaming Frog is a great tool that gives you a quick overview of your site. It has both free and paid version (approx. $165 per year).
3. Xenu: If you do not want to spend $$ on Screaming Frog, you can opt for Xenu. It’s FREE.
4. Excel: Excel should be your best buddy. You could opt for alternative: Google Docs.
5. Opensite Explorer: Opensite is a Moz tool (both paid and free) used to analyze backlinks.
6. Sequel Pro: This is also used to analyze large amounts of information, similar to MySQL, but more user-friendly.
7. Majestic SEO: Another backlink tool (both paid and free).
8. Ahrefs: This is another backlink tool (both paid and free).
9. Similar Web: This is a web ranking and competitive analysis tool. It provides web activities for a specific domain you type in.

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Importance of Digital Marketing

Digital marketing is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Soon all other traditional marketing forms will disappear as digital marketing will replace them altogether.

While some generations will no doubt lament the loss of paper newspapers, books and old fashioned communication methods, new generations who have grown up with internet and mobile phones are already embracing the brave new world of digital consumption.

Digital marketing methods are faster, more practical and versatile than the old traditional ones. Technology has put business in the digital age.  Some of the most common forms of digital marketing are:

•     SEO
•     Blogs
•     Internet banner ads
•     Online video content
•     Pay-per-click advertising
•     Email marketing
•     Social media marketing (Facebook, LinkedIn, Twitter, Tuenti, Pinterest, Tumblr, G+,etc)
•     Mobile marketing (SMS, MMS, etc)

Now let’s highlight some of the key reasons of using digital marketing:

• More affordable than traditional marketing. An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach a wider audience in any part of the world.
• Easier to track results. With a wide range of analytics and data we are able to analyze our own marketing campaigns and find out how the campaign performed and how it can be improved. Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly.
• The number of consumers. According to a study of UK National Statistics more than 82% of UK adults went online in the first three months of 2011.

It is clear that the digital age has arrived and it’s time for those who have not yet adapted to the new way of marketing, to open themselves to the new way of interaction.

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Google “Pigeon” Local Search Algorithm Launches

Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map Search and Google Web Search.

We are naming this algorithm update the Pigeon update, for more on that, see our post over here.

The algorithm is more tied into the traditional web search ranking signals, including search features from the knowledge graph, spelling corrections and other search features. Google also said there were relevancy improvements to distance and location ranking.

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What is Ad Trafficking?

Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. In return, the trafficking agent strategically places the advertising so that the chances for interested consumers to see the ads and choose to contact the business are greatly enhanced.

In the online advertising context, ad trafficking refers to the process of technically setting up an ad campaign.
The ad trafficking is performed by an ad trafficker on the ad server and can be done after receiving IO and creatives.

Different elements are set up in the ad server interfaces for trafficking:

• creative placements on the site or network
• targeting options
• campaign dates
• capping
• impressions or click volumes
• CPM or CPC for automated invoice edition
• access to campaign report for agency and advertiser

An ad trafficking specialist will work closely with a client to develop an effective advertising campaign that often is based on identifying the type of ad formats that are most likely to attention from the consumer demographics the business is targeting.

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