Search engine optimisation (SEO) campaigns and social bookmarking may not initially seem like strategies which can work together, but one expert suggests that combining the two can hold a range of benefits.
Writing a guest post for Search Engine Land, BlueGlass's Jordan Kasteler comments that "combining real-time social sharing with search engine optimisation tactics can give websites the indexing or popularity boost that it needs".
SEO strategies, he notes, should be kept simple. He recommends sticking to best practice guidelines for writing, as well as using locally-relevant keywords to boost search engine rankings.
Highlighting that organic rankings will last longer than popular stories on Digg, he suggests that by creating content that ticks both boxes, businesses can enjoy the best of both worlds.
And succeeding to get content on social networking platforms could also help to boost the site's exposure, thereby potentially increasing future rankings.
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