When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign because very generic keywords such as free or SEO don't add any value at all. Also being too focused can lead to fluctuating ranking for your website. So the best way to ensure you reap rich dividends for every single SEO penny you spend is to understand the process to research effective keywords.
Typically, there are many different methods to find best and relevant keywords and some of these steps are:
- Finding words that people use to find product or service similar to your offering.
- Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
- Historical analytics data
- Data mining the search information at your site's level - A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
- Drive traffic to your website
- Spike the conversion rate for your business- Ensure that the search engines index your website for the optimum terms - Examine what will be your 'long tail' terms and optimise for those.
- Finding related keywords used for search on large and small search engines.
- Discovering keywords using trend related tools such as Google trends & Google Insights
- Discovering news, forums, and blog related keywords
- Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database
Remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.
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