SEO or Search Engine Optimization is critical to your business being found online, here is some do’s and don’ts of how to get the most from SEO and Google.
- Do practice safe SEO: Don’t get in to bed with an SEO business you don’t know well. Try and avoid the emerging market of cheap offshore SEO providers. Statistically speaking there is a good chance they engage in “black hat” SEO practices, such as link spamming, content masking and doorway pages. These underhanded tactics can have your website banned from Google.
- Do be strategic: Work out which key words you want to rank for and make sure there is content on the website with these keywords in it.
- Do get into blogging: A regularly updated blog enables a conversation between the human reader and Google to take place.
- Do take advantage of available tools: Use Google Analytics to track the success of your SEO. This tool enables you analyse keyword rankings, time spent on site and bounce rates.
- Don’t rush it: Quality SEO services take time. If a provider is promising results, chances are they can’t be trusted.
- Don’t flood copy with keywords: While it’s important to feature keywords in your website copy try not to overdo it – flooding web copy attracts penalties.
- Don’t inflate inbound links: Avoid trying to artificially inflate the inbound links to your site too quickly. This process should be a slow and considered approach over time.
- Don’t fall for false claims: Never use a company that guarantees you number 1 on Google. No one can guarantee the exact position of a keyword.
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